Education Commons^™

Arbor Day Foundation Programs: Analysis And Recommendations, Justin Myers, Emily Alston, Cameron Claborn, Charles Erker, Braelyn Isernhagen, Jonathan Jameson

Honors Theses

We are proposing the enhancement of the current Tree City USA program to include a special recognition program for high-achieving communities. These “Golden Oak” tree cities will be recognized each year based on a variety of metrics detailed in a new and more comprehensive program application. Recommendations:

● Updated application to include more information about both quantitative and qualitative insights

● Special recognition program awarding “Golden Oak” status to communities in village, town, city, and metropolis categories based on either percentile or benchmarking system

● A cumulative “Golden Oak” award given to the State that achieves the highest percentage of …

Arbor Day Foundation Consulting Proposal, Katelyn Bonham, Grace Novak, Kayla Brumley, Amanda Purintun, Lauren Niesen, Sarah Rakes

Honors Theses

Over the course of one semester, our group has worked with the Arbor Day Foundation as part of the University of Nebraska-Lincoln College of Business Honors Academy. The Arbor Day Foundation is a local nonprofit conservation organization with a focus on trees. As consultants for the Arbor Day Foundation, our team discussed and observed the current needs of the company. We then developed creative solutions to address these needs, concentrating on Arbor Day’s Tree City USA program. Our solutions can be described utilizing the acronym “S.A.P.” which stands for “Segmentation”, “Awareness”, and “Portal”. These three recommendations build on each other …

Growth Perspectives In Tree Campus Higher Education And Tree City Usa, Olivia Coffey, Logan Lewis, Michael Schneider, Mason Ellis, Austin Vandersteen, Nicholas Lennon

Honors Theses

With an aggressive goal of 25% growth in both the Tree City USA and Tree Campus Higher Education programs, the Arbor Day Foundation (“ADF”, “Arbor Day”) needs a correspondingly bold plan to follow. Our group’s set of recommendations keep in step with ADF’s goals of inspiring people to Plant, Nurture, and Celebrate trees. Adopting ADF’s guiding principles informed and refined our recommendations. Our suggestions to ADF are to expand and refine marketing objectives, make use of communication platforms, streamline the survey and application procedure, and restructure the Tree City participation incentive programs. The subsections of this report provide greater detail …