Education Commons^™

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

My Pop-Up Shoppe, Brenna Backemeyer

Honors Theses

My Pop-Up Shoppe is a curriculum to teach students problem-solving and independent learning through running a small business. Everything needed to facilitate a My Pop-Up Shoppe experience where students will take part in a hands-on, real-life entrepreneurial journey is included. During My Pop-Up Shoppe, students will receive a product provided by the facilitator, school or organization and be challenged to turn the product into a running business with real sales and customers. The facilitator will empower students to be startup founders. The suggested timeline of My Pop-Up Shoppe is anywhere from a weekend to two-weeks.

The curriculum package gives instructions …

Blue The Bee Learns To Be Happy, Connie Reimers-Hild, Deborah J. Weitzenkamp, Connie Reimers-Hild, Kim Wellsandt

Kimmel Education and Research Center: Faculty and Staff Publications

Do you sometimes feel sad or blue and don't know what to do? If so, this book was written just for you!

Join Blue the Bee as she travels through Happy Orchard meeting her friends (Flutter, Buzz, Bonita and Ernie) to learn the 7 Happiness Habits. When happiness is a habit, it comes without thinking. You can choose how to spend your day and use your time. You choose how to live your life and what is on your mind.

Each page was designed to enjoy at any age. People can become pollinators of happiness in any life stage!

This …

Entr/Mgnt 421: Initiating And Managing Entrepreneurial Growth—A Peer Review Of Teaching Project Benchmark Portfolio, Varkey K. Titus Jr.

UNL Faculty Course Portfolios

My primary goal for this portfolio is to codify the processes and goals of this course in a manner that can be transferred to other instructors. Students consistently comment on how much they enjoy the participatory and interactive nature of the course; I would like to formally document methods to create an interactive classroom that aligns with the expectations we have of senior-level entrepreneurship students regarding critical thinking and communication skills.

The Value Of The Integrated Business Core Experience: Perceptions Of Recent Graduates From Brigham Young University-Idaho, Craig D. Bell

Department of Educational Administration: Dissertations, Theses, and Student Research

The effectiveness of business education has come under intense scrutiny—with many questioning its overall value. Main criticisms center on the lack of integration across the curriculum, too much emphasis on quantitative analysis, and the absence of relevant application. Most critics call for business education to become more hands-on and to create opportunities for students to practice the discipline of management. The purpose of this mixed method explanatory study was to explore the perceived influence of the Integrated Business Core (IBC) experience at Brigham Young University – Idaho on career success. The study sought to capture the perceptions of recent graduates …

Coaching Efficacy With Academic Leaders: A Phenomenological Investigation, Deanna Lee Vansickel-Peterson

College of Education and Human Sciences: Dissertations, Theses, and Student Research

The purpose of this psychological phenomenological research was to understand the efficacy of life coaching from the perspective of academic leaders. To date, not one investigation or attempt has been made towards the above stated purpose. This study includes a theoretical overview and a review of the coaching literature from Socrates (469-399 BC) to current day Humanistic theory presented in part by Roger (1902-1987).

This process included data collection from five academic leaders who have been coached for at least two years. Levels of analysis of 365 statements, quote and/or comments produced finding of efficacy in life coaching with academic …

Leadership And Innovation Program, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

No abstract provided.

Economic Outlook 2010: Innovation, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

This article discusses the importance of innovation to individuals and the overall economy.

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.

Entrepreneurial Leadership And Teamwork: The Key To Innovation In The 21st Century, Connie I. Reimers-Hild, Susan N. Williams

Kimmel Education and Research Center: Presentations and White Papers

Entrepreneurial leadership and continuous innovation are vital components of 21st century communities and organizations. Entrepreneurial leaders must realize the importance of environmental, social and global issues while creating an atmosphere of innovation designed to help followers become more entrepreneurial themselves.

Entrepreneurial individuals and teams have the ability to recognize and capitalize on opportunities, innovate, take risks, adapt to rapid change and marshal resources to achieve their goals. When individuals come together as an effective team, they can produce a synergy to meet the demands of a rapidly changing and competitive work environment. Therefore, entrepreneurial leaders must develop entrepreneurial individuals and …