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Technological University Dublin

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Full-Text Articles in Education

Report On Shopper Travel Behaviour In Dublin City Centre, David O'Connor, James Nix, Simon Bradshaw, Enda Shiel Jan 2011

Report On Shopper Travel Behaviour In Dublin City Centre, David O'Connor, James Nix, Simon Bradshaw, Enda Shiel

Students Learning with Communities

Traders on Dublin’s two main shopping streets considerably over-estimate spending by shoppers travelling by car and Luas while significantly undervaluing the spend of bus passengers and pedestrians. A study interviewed 1,009 shoppers on Grafton and Henry streets seeking to identify differences (if any) between perceived and actual spending levels by travel mode. Bus carried 35% of shoppers to Grafton St and 49% to Henry St; this compares with traders’ perceptions of 31% and 40% respectively. Measured in value terms, bus proved the most lucrative mode to both streets, delivering 38% of the total spend on both streets, when outliers are …


Driver Behaviour Near Schools In South County Dublin, Bernadette King Jan 2011

Driver Behaviour Near Schools In South County Dublin, Bernadette King

Students Learning with Communities

This study assessed the driver behaviour of 1,200 drivers near three schools in South County Dublin. This literature review focuses on articles discussing factors believed to influence drivers speed choice and the perception of drivers towards speed limits and explore how the theory of planned behaviour or reasoned action has been used to improve prediction and explanation of driver behaviour. The primary goal of this study was to assess driver behaviour near three schools and establish if they are complying with the posted speed limit. It also set out to seek to establish what factors if any were associated with …