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Applying A Modified Technology Acceptance Model To Qualitatively Analyse The Factors Affecting Microblogging Integration, Tian Luo, David Richard Moore, Teresa Franklin, Helen Crompton
Applying A Modified Technology Acceptance Model To Qualitatively Analyse The Factors Affecting Microblogging Integration, Tian Luo, David Richard Moore, Teresa Franklin, Helen Crompton
STEMPS Faculty Publications
The purpose of this research is to examine factors affecting students’ perception and engagement of microblogging integration using a qualitative approach. We employed a qualitative case study design to explore potential factors affecting microblogging integration in a hybrid course. Using the technology acceptance model (TAM) model as an umbrella framework, we examined through in-depth interviews with 18 participants the impact of microblogging integration into instruction that affected students’ reported use and perceptions of their microblogging-supported learning experiences. We found that individual differences, system characteristics, social influence and facilitating conditions all have impact on student participation and engagement in microblogging integration …
Information Architecture For Social Media: A Case Study On Building An Event Backchannel With Twitter, Robert L. Moore
Information Architecture For Social Media: A Case Study On Building An Event Backchannel With Twitter, Robert L. Moore
STEMPS Faculty Publications
This paper presents a case study on creating a backchannel through Twitter for the live event, featuring the Secretary of the US Navy, hosted by the School of Government. The project, which ultimately was successful in creating social media buzz for the lecture, was a new approach for the School of Government in how it markets its events. The study discusses the tools and processes used in the backchannel's creation and development. This paper was written because the author discovered a gap in existing literature on creating backchannels. It outlines how the adaptation of best practices from the general population's …
Designing Microblogging-Based Class Activities With Twiducate, Tian Luo, Fei Gao
Designing Microblogging-Based Class Activities With Twiducate, Tian Luo, Fei Gao
STEMPS Faculty Publications
[First paragraph] Microblogging tools such as Twitter have been frequently adopted in educational setting to facilitate learning in recent years. Although the original purpose of microblogging tools is to connect with others in a wide network and instantly share what is happening to them with the rest of the world, educators have vigorously attempted to repurpose the utilization of the tool and integrate it into various educational settings to promote student learning.