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Full-Text Articles in Education

Why Students Select Their College Major: An Investigative Study, Kate N. Matthews, Diane R. Edmondson, Lucy Matthews Jan 2024

Why Students Select Their College Major: An Investigative Study, Kate N. Matthews, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

With the decline in the number of traditional college-aged students, understanding the degree selection process is important for departments, colleges, and universities alike. For students, selecting the proper major early is also beneficial since it reduces time in school and tuition costs. Therefore, a better understanding of the degree selection process is worthwhile. Survey data was collected from 1,177 undergraduates at a southeastern U.S. university. Survey questions included major selection influences and other attitude and demographic items. The highest ranked reason is interest and passion followed by fit with personality type. This was similar for students who changed majors. External …


The Vernacular Literacy Practices Of A Newly Literate Moroccan Woman: An Ethnographic Perspective, Reddad Erguig Nov 2019

The Vernacular Literacy Practices Of A Newly Literate Moroccan Woman: An Ethnographic Perspective, Reddad Erguig

Journal of Global Initiatives: Policy, Pedagogy, Perspective

This paper offers a discussion of the literacy practices of a newly literate Moroccan woman. I draw on the social practice theory of literacy and I use ethnographic methods to explore the participant’s life history and offer an account of her family-related literacy practices within the framework of gender studies. In-depth interviews, informal discussion, participant observation, visual ethnography, and documentary photography were employed to collect data over one year. Literacy events were used as the basic unit of analysis and patterns were identified through coding and theme analysis. The findings indicate that the family is a strong impetus for the …


Empowering Rural Participation And Partnerships In Morocco’S Sustainable Development, Yossef Ben-Meir Nov 2019

Empowering Rural Participation And Partnerships In Morocco’S Sustainable Development, Yossef Ben-Meir

Journal of Global Initiatives: Policy, Pedagogy, Perspective

This essay explores the vast potential for participatory and sustainable human development in Morocco. Though Morocco is a country with many diverse resources, it remains burdened by severe levels of poverty and illiteracy, and now growing social discord. There have recently been increased public calls for participatory development programs designed and implemented by and for local people. The essay identifies six existing Moroccan Frameworks intended to initiate decentralized human development programs, and critically examines their efficacy. Ultimately, the purpose of the article is to suggest a new model to implement these Frameworks with maximum impact. The six Frameworks deal with …


Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor Sep 2015

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …