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Kennesaw State University

2004

Marketing

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Perceptions Of The Library: A Key To Planning Effective Services, Sue Alexander, William Black, Virginia Vesper Apr 2004

Perceptions Of The Library: A Key To Planning Effective Services, Sue Alexander, William Black, Virginia Vesper

The Southeastern Librarian

such as questions answered, books cataloged, and dollars spent. Now we are called upon to measure the impact of those services on our clients. Stakeholder demand for accountability, changing accreditation standards, and state and federal concerns over student outcomes have driven a real concern for measurement from the client’s perspective. This will become increasingly important as demands for accountability and competition from other sectors increase. “Assessment and evaluation are intended as means to demonstrate institutional effectiveness, foster institutional improvement, and demonstrate accountability.” Programs such as the New Measures Initiative, from the Association of Research Libraries, have been developed to strengthen …