Education Commons^™

Learning In A Hyflex Model, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

Engagement, Innovation, Impact: Aacsb Definition And Faculty Perspective On Implementation, Melek Meral Anitsal, Ismet Anitsal, Liz Alexander, Michael Jones, Tommy Hsu

Atlantic Marketing Association Proceedings

No abstract provided.

A Collaborative Approach To Blended Learning Design And Activities To Engage Students: A Case Study, Tulay Girard, Lori Lysiak

Atlantic Marketing Association Proceedings

No abstract provided.

Curating Engaging Content: Student Perceptions Of Content Delivery Methods In A Hybrid Course, Heather Kirkwood, Thomas Tanner, Ashutosh Dixit

Atlantic Marketing Association Proceedings

No abstract provided.

Incentivizing Better Writing: The Fatal Flaw Policy, Kirsten Passyn, Michael Weeks

Atlantic Marketing Association Proceedings

No abstract provided.

Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

An Innovative Approach To Marketing Curriculum That Prepares Students For The Workforce, Diane R. Edmondson, Lucy M. Matthews

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.

Does Student Honesty And Integrity Conflict With Academic Rigor, Mike Serkedakis

Atlantic Marketing Association Proceedings

No abstract provided.

Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson

Atlantic Marketing Association Proceedings

No abstract provided.

Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson

Atlantic Marketing Association Proceedings

No abstract provided.

Teaching Marketing To Adult Learners, James Womick

Atlantic Marketing Association Proceedings

No abstract provided.

Using Social Media To Improve Student Engagement And Learning, Tommy Hsu

Atlantic Marketing Association Proceedings

No abstract provided.

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Association Proceedings

Textbook selection is just one of the many decisions a professor has to make when teaching a class. These selection decisions are sometimes made by the individual professor while other times it is made by committee or department. In many cases, students are not taken into consideration when making these decisions. However considering many professors complain that students do not buy or use the required textbook (Kingkade 2014, Paxhia 2011, Robinson 2011), maybe it is time to think about student’s attitudes and preferences before making textbook adoption decisions. Unfortunately there are only a few studies (e.g. Daniel and Woody 2013) …

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

Job shadowing has a long history of utilization. It is primarily considered a way for youth to become aware of the world-of-work through programs sponsored by schools or social organizations. For example, Junior Achievement International, in cooperation with several government agencies, has sponsored Groundhog Job Shadow Day for nearly 20 years. A quick internet search for job shadowing yielded over 24 million hits with the vast majority of those focused on programs aimed at high school students. Internet offerings detail anecdotal accounts of experiences, methods for setting up and executing programs, and extolment of the virtues of shadowing as a …

The Dos And Don'ts Of Teaching Online: Practical Advice And Suggestions For Teaching Online, Anita Whiting

Atlantic Marketing Association Proceedings

Many colleges and universities are focusing heavily on online learning (Holzweiss, Joyner, Fuller, Henderson, & Young 2014). Over sixty-six percent of higher education institutions report that online learning is an important part of their long term strategy (Allen & Seaman, 2014). Over seven million students took online courses at higher education institutions in 2012 (Baran & Correia 2014).

Demand for online classes is growing. Students are expecting more online teaching and universities are requesting that more classes be taught online. According to Hart (2014), online teaching has become almost expected at most universities.

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …