Education Commons^™

Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting

Atlantic Marketing Journal

Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …

Why Students Select Their College Major: An Investigative Study, Kate N. Matthews, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

With the decline in the number of traditional college-aged students, understanding the degree selection process is important for departments, colleges, and universities alike. For students, selecting the proper major early is also beneficial since it reduces time in school and tuition costs. Therefore, a better understanding of the degree selection process is worthwhile. Survey data was collected from 1,177 undergraduates at a southeastern U.S. university. Survey questions included major selection influences and other attitude and demographic items. The highest ranked reason is interest and passion followed by fit with personality type. This was similar for students who changed majors. External …

A Systematic Mapping Study On Gamification Applications For Undergraduate Cybersecurity Education, Sherri Weitl-Harms, Adam Spanier, John Hastings, Matthew Rokusek

Journal of Cybersecurity Education, Research and Practice

Gamification in education presents a number of benefits that can theoretically facilitate higher engagement and motivation among students when learning complex, technical concepts. As an innovative, high-potential educational tool, many educators and researchers are attempting to implement more effective gamification into undergraduate coursework. Cyber Security Operations (CSO) education is no exception. CSO education traditionally requires comprehension of complex concepts requiring a high level of technical and abstract thinking. By properly applying gamification to complex CSO concepts, engagement in students should see an increase. While an increase is expected, no comprehensive study of CSO gamification applications (GA) has yet been undertaken …

The Impact Of Technology, Engagement, And Student Readiness On Student Learning In Blended Synchronous Learning Environments, Kirsten Passyn, Susan Wright

Atlantic Marketing Journal

The authors investigate technology, engagement, and student readiness as determinants of student learning in a blended synchronous learning environment. The experiment was conducted in two sections of a principles of marketing course where in-person and remote students simultaneously completed short concept quizzes using a mobile polling app. In-person students achieved higher quiz scores than remote students. GPA is a predictor of scores in both environments, and the effect is more pronounced for lower GPA students in remote locations. Student surveys identify focus and engagement as primary challenges to remote learning. Technology issues are secondary.

Exploring The Effects Of Teachers' Motivation To Read On Students' Motivation To Read, Clarice K. Shuman

Doctor of Education in Teacher Leadership Dissertations

Middle school students often lack the motivation to read, and middle school reading teachers often complain of this lack of motivation. Students’ lack of motivation to read seriously affects students’ ability to achieve in their academic classes at the secondary level. This study was based on surveys and interviews from 310 middle school students and their six ELA teachers to explore the relationship between teacher and student motivation to read at the middle school level as well as surveying how do teachers and students at the middle school level describe their motivation to read. Based on the relationship between teacher …

Ksu's Digital Course Repository (Dcr), Kimberly S. Loomis, Heather Hankins

All Things Open

During the 2020 COVID-19 pandemic, KSU faculty saw an opportunity to teach in the digital space and developed many effective courses in online and hybrid formats. The KSU Distinguished Course Repository (DCR) was created to catalog, recognize excellence, and showcase these courses, and to provide access to others, all in support of ongoing student success. Submitted courses are required to have a Creative Commons Attribution-4.0 International Public License, since they are expected to be shared and modified by future faculty. Publication in the DCR is beneficial to faculty, students, and programs, and the DCR itself is an excellent example of …

Teaching, Learning, And Exploring The Geography Of North America With Virtual Globes And Geovisual Narratives, Paul Mcdaniel

Faculty Open Access Publishing Fund Collection

Amid the shift to virtual learning during the COVID-19 pandemic, educators across disciplines were faced with developing new strategies for active learning. This article discusses findings from a case study of using Google Earth for virtual field trips and projects in an undergraduate Geography of North America course, assessing the process of incorporating Google Earth and student perspectives on their engagement with this technology. With broader applications to secondary and post-secondary education contexts, findings suggest increased student engagement and an appreciation for the opportunity to work with a geospatial technology mapping platform without needing prior coding, software, or mapping experience.

The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson

Georgia Library Quarterly

This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.

Assessing The Practical Cybersecurity Skills Gained Through Criminal Justice Academic Programs To Benefit Security Operations Centers (Socs), Lucy Tsado, Jung Seob "Scott" Kim

Journal of Cybersecurity Education, Research and Practice

Private-sector and public-sector organizations have increasingly built specific business units for securing company assets, reputation, and lives, known as security operations centers (SOCs). Depending on the organization, these centers may also be referred to as global security operations centers, cybersecurity operations centers, fusion centers, and corporate command centers, among many other names. The concept of centralized function within an organization to improve an organization’s security posture has attracted both the government and the private sectors to either build their own SOCs or hire third-party SOC companies.

In this article, the need for a multidisciplinary approach to cybersecurity education at colleges …

Investigating The Impact On Student Engagement From Converting Face-To-Face Classes To Online In Response To Covid-19, Anita Whiting

Atlantic Marketing Journal

Paper investigates the impact on student engagement from converting traditional face-to-face classes to online in response to Covid-19. In particular, this study investigated the impact of conversion to online on four different types of student engagement: (1) participation engagement, (2) emotional engagement, (3) skill engagement, and (4) performance engagement. Survey data were collected from 160 business students who had their face-to-face classes converted to online due to Covid-19. Results of study show that all four types of student engagement significantly declined when classes were converted to online. Participation engagement declined the most while performance engagement declined the least. Non-traditional students …

The Pedagogical Pitfalls Of Literature In College Composition And Teacher Education: A Foundational Analysis, Rinn Norman

Symposium of Student Scholars

Many of today’s college students struggle with college-level writing in Standard English, and during the last few decades, educators, parents, and experts in countless professional fields have begun to express a collective frustration over the quality of college graduates’ written English. However, this lack of quality in students’ and graduates’ writing is not due to laziness or generational differences, but rather a foundational shortcoming in the use of literary texts as the basis for instructional material in lower-level composition classes. This paper examines the traditional use of literature-based instruction in first-year composition (FYC) classes as well as undergraduate and graduate …

Student Perspectives On Mandatory Conversion To Online Classes: A Qualitative Study, Anita Whiting, Joie S. Hain

Atlantic Marketing Journal

This qualitative research study investigates students’ perspectives on the mandatory conversion to online classes due to COVID-19. In particular, this study explores (1) students’ struggles with conversion of class to online, (2) students’ likes of converted online class, (3) students’ dislikes of converted online class, 4) students’ happiness toward converted online classes, and (5) students’ recommendations on ways to improve online classes. The study was conducted at three universities in the southeastern region of the United States. The major findings of the study are (1) almost 80 percent of students reported struggles when class was converted to online, (2) 88 …

Learning In A Hyflex Model, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

Factors That Influence The Acceptance And Use Of Formative Feedback In An Online Undergraduate Module, Jameson Goto, Jacqueline Batchelor, Geoffrey Lautenbach

The African Journal of Information Systems

The focus of the study was to determine the factors that influence the acceptance and use of online feedback in an undergraduate module using the modified unified theory of acceptance and use of technology (UTAUT2). The participants were third-year pre-service teachers in the Bachelor of Education degree who were taking a fully online Teaching Studies module, in addition to their specialist subject areas at one of the universities in South Africa. A survey instrument was developed from the original UTAUT2 instrument and modified where appropriate, to fit the formative feedback context. Exploratory factor analysis was used to validate the instrument. …

Considering The State And Status Of Internationalization In Western Higher Education, Brian Culp

Faculty and Research Publications

While internationalization is among the top strategic priorities of universities and colleges globally, research into the expanse of internationalization in the kinesiology discipline is not well researched. Given this gap, critical consideration of the state and status of the phenomenon is needed. Knowing more about what is being done in the name of internationalization within kinesiology and reflecting on how those actions and outcomes are aligned, or not, with key theoretical guidance is necessary in order to plan for improvement accordingly. For these reasons, this paper first provides a primer on internationalization in higher education, including how the phenomenon has …

Hello, Are You There? Creating And Measuring Online Student Engagement, Kirsten Passyn

Atlantic Marketing Journal

Engaging students in an online environment is frustrating for faculty and a concern of administration. Faculty and students report lower levels of satisfaction and lower engagement in online versus face to face learning. Dropout rates in fully online courses are often two times higher than face to face courses. This research attempted to engage online students by embedding a gamification-based scavenger hunt in an online course. Engagement was measured using a combination of quantitative and qualitative measurements. Although the scavenger hunt didn't significantly engage low performing students, it did motivate and deepen top-performing students' engagement. Interestingly, qualitative-based engagement measures proved …

The Literature Review: A Learning Tool, Olga Koz

Transforming Libraries for Graduate Students

Literature reviews are the source of constant stress among doctoral and master level students and, at the same time, the most popular assignment among instructors. After teaching numerous workshops, webinars, Literature Review Bootcamps, and co-teaching “literature review modules,” I decided to create an interactive web-based learning tool, the Literature Review Design (LRD).

You are welcome to use it before the workshop. Access URL:http://libguides.kennesaw.edu/LRDesign

During this workshop, I will share with you the information about the tool and demonstrate how it was used as a complementary learning aid to scaffold instruction and within the KSU Interactive Research Method Lab. You …

Developing The Community Of Researchers: A Role Of An Academic Librarian, Olga Koz

Transforming Libraries for Graduate Students

When instructors and researchers work together to support the entire research lifecycle, amazing things happen! Find out how the Research Consortium at the KSU College of Education is combining the skills of the librarian and faculty members to foster the scholar identity, research skills, and scholarly communication competencies of researchers. Through a Research Consortium, we are developing collaborative research models, tools, and resources that support everyone, from doctoral students to teachers - scholars in the field.

The presenter, an academic librarian and a member of the KSU College of Education Research Consortium, will describe examples of how a productive alliance …

Incentivizing Better Writing: The Fatal Flaw Policy, Kirsten Passyn, Michael Weeks

Atlantic Marketing Association Proceedings

No abstract provided.

Reframing Writing Instruction In Physical Learning Environments: Making Connections Between Digital And Nondigital Technologies, André C. Buchenot, Tiffany Roman

Faculty and Research Publications

Physical learning environments offer many affordances that one can choose from when designing instruction. For courses where student writing is central to course learning outcomes, a challenge exists in that innovative digital technologies may take precedence over nondigital tools, such as paper-based student writing. We argue that treating student writing as a technology can increase opportunities for active learning within physical learning environments. In this article, we describe an approach to writing instruction that builds intentional connections between paper-based texts and digital technologies to increase opportunities for active learning. We explain the rationale for the design decisions in an introductory …

Full Issue - Jgi V.14, N.1

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Full issue of Journal of Global Initiatives volume 14, number 1 - Special Issue: The Impact of Communication Technologies on Study Abroad.

Cybersecurity Education: The Need For A Top-Driven, Multidisciplinary, School-Wide Approach, Lucy Tsado

Journal of Cybersecurity Education, Research and Practice

The human resource skills gap in cybersecurity has created an opportunity for educational institutions interested in cybersecurity education. The current number of schools designated by the Department of Homeland Security (DHS) and National Security Agency (NSA) as Centers of Academic Excellence (CAE) to train cybersecurity experts are not sufficient to meet the shortfall in the industry. The DHS has clearly mapped out knowledge areas for cybersecurity education for both technical and non-technical disciplines; it is therefore possible for institutions not yet designated CAEs to generate cybersecurity experts, with the long-term goal of attaining the CAE designation. The purpose of this …

Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.

Developing Kinesthetic Classrooms To Promote Active Learning, Brian Culp

Faculty and Research Publications

The use of kinesthetic movement in the classroom toward improving health and educational outcomes among youth has been a topic of discourse in recent years. School initiatives that have infused movement as part of the curriculum have shown to increase efficiency in learning, while decreasing stress and contributing to a positive classroom climate. One question that is worthy of exploration pertains to how future professionals in the fields of physical education and health can promote kinesthetic movement in schools and communities. This article discusses how a university kinesthetic classroom prepares future professionals to be advocates for school health using active …

Virtual Reality As A Pedagogical Tool To Design For Social Impact: A Design Case, Tiffany Roman, Jon Racek

Faculty and Research Publications

Three-dimensional (3-D) virtual environments have key affordances that can improve learning, particularly when context, culture, and pedagogical aims are aligned to a given learning situation. One challenge in detailing effective uses of 3-D virtual environments in teaching and learning contexts is that the design judgments involved are not always made explicit. We argue that the transparency of design judgments, as it relates to the use of 3-D virtual environments, are critically important. This article advances scholarship of emerging technologies by detailing the design judgments of a university instructor within a Design for Social Impact cross-disciplinary course. To address learner needs …

Study Of Physical Layer Security And Teaching Methods In Wireless Communications, Zhijian Xie, Christopher Horne

KSU Proceedings on Cybersecurity Education, Research and Practice

In most wireless channels, the signals propagate in all directions. For the communication between Alice and Bob, an Eavesdropper can receive the signals from both Alice and Bob as far as the Eavesdropper is in the range determined by the transmitting power. Through phased array antenna with beam tracking circuits or cooperative iteration, the signals are confined near the straight line connecting the positions of Alice and Bob, so it will largely reduce the valid placement of an Eavesdropper. Sometimes, this reduction can be prohibitive for Eavesdropper to wiretap the channel since the reduced space can be readily protected. Two …

Student Misconceptions About Cybersecurity Concepts: Analysis Of Think-Aloud Interviews, Julia D. Thompson, Geoffrey L. Herman, Travis Scheponik, Linda Oliva, Alan Sherman, Ennis Golaszewski, Dhananjay Phatak, Kostantinos Patsourakos

Journal of Cybersecurity Education, Research and Practice

We conducted an observational study to document student misconceptions about cybersecurity using thematic analysis of 25 think-aloud interviews. By understanding patterns in student misconceptions, we provide a basis for developing rigorous evidence-based recommendations for improving teaching and assessment methods in cybersecurity and inform future research. This study is the first to explore student cognition and reasoning about cybersecurity. We interviewed students from three diverse institutions. During these interviews, students grappled with security scenarios designed to probe their understanding of cybersecurity, especially adversarial thinking. We analyzed student statements using a structured qualitative method, novice-led paired thematic analysis, to document patterns in …

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …

Students' Perceptions Of Interactive Technology As A Learning Tool In Legal Studies Courses, Cristen W. Dutcher, Sonia J. Toson

Faculty and Research Publications

This article attempts to further the literature on technology in the classroom by performing an initial investigation on an innovative new textbook technology in an undergraduate legal studies course, such as the Legal Environment of Business. First, we discuss the traditional methods of teaching the law at both the law school and undergraduate levels. We also review the history and effectiveness of using technology in law school and legal studies classrooms. Next, we look the use of textbooks in legal education. Then, we introduce LearnSmart, an adaptive and interactive textbook technology and compare it to other electronic texts in the …

At What Cost? The Ethics Of Student Debt, Kevin D. Gecowets

The Siegel Institute Journal of Applied Ethics

This paper summarizes recent research into the cost of higher education, and specifically the effects of growing student debt loads. It explores the utility of debt related to access to degree programs, entry into the job market, and economic impact in later life. It is not an economic analysis of higher education financing, but a consideration of the costs and benefits of education financing today. The central ethical consideration of “who benefits” applied to the current state of play in higher education financing leads to the questions: With constantly rising debt loads for individual students and the general population, is …