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Social Media Application In Agriculture Extension Programming For Small Scale Rural Farmers: Is Knowledge Impeding The Lack Of Adoption?, Stephan Moonsammy, Donna Marie Renn Moonsammy
Social Media Application In Agriculture Extension Programming For Small Scale Rural Farmers: Is Knowledge Impeding The Lack Of Adoption?, Stephan Moonsammy, Donna Marie Renn Moonsammy
Journal of International Agricultural and Extension Education
The purpose of this study was to assess the knowledge level of farmers on basic computer literacy, social media use, and to explore which social and demographic factors affected their knowledge capacity. The study had a final sample of 176 participants from the northern, southern and central regions of Trinidad and Tobago. A survey instrument comprising of 14 multiple-choice questions with one accurate response was developed to decrease bias of farmers randomly selecting the accurate response. The questions addressed knowledge on basic computer and social media literacy. Analysis was conducted using one-way ANOVA with post-hoc testing. Results indicated that there …