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Agricultural Communications Practitioners’ Perspectives On Skills And Competencies Graduates Need To Be Career Ready: A Mixed Methods Study With Implications For Undergraduate Programs, Elizabeth Wyss, Adam Cletzer
Agricultural Communications Practitioners’ Perspectives On Skills And Competencies Graduates Need To Be Career Ready: A Mixed Methods Study With Implications For Undergraduate Programs, Elizabeth Wyss, Adam Cletzer
Journal of Applied Communications
Agricultural communications (ACOM) programs contend with continuous disruptive change caused by changing audiences, media technologies, and communications objectives. To keep curricula current, ACOM programs often turn to ACOM practitioners for guidance on how to prepare graduates. This explanatory sequential mixed methods study investigated ACOM practitioners in Missouri's perspectives on which skills and competencies were important for career readiness, as well as why they were important and under what circumstances. “Writing” and “reporting” skill categories were deemed most important. The qualitative follow-up strand revealed several clarifying themes. First, foundational skills, such as writing and reporting, are important because they are often …
Modernizing High School Agricultural Communications Competencies: A National Delphi Study, Mackenzie Atkins, Kati Lawson, Ricky Telg
Modernizing High School Agricultural Communications Competencies: A National Delphi Study, Mackenzie Atkins, Kati Lawson, Ricky Telg
Journal of Applied Communications
The purpose of this study was to identify current competencies needed for high school students to succeed in their agricultural communication courses. This study also identified an ideal introduction level for each competency and provides up-to-date consensus on the most important agricultural communication competencies for high school students as determined by university faculty. Twenty years have passed since secondary agricultural communication competencies have been evaluated at a national level (Akers, 2000). Since then, industry standards have changed, including the emergence of social media, which is reflected in the results of this study. This study was conducted through a two-round Delphi …