Education Commons^™

Agricultural Communications Practitioners’ Perspectives On Skills And Competencies Graduates Need To Be Career Ready: A Mixed Methods Study With Implications For Undergraduate Programs, Elizabeth Wyss, Adam Cletzer

Journal of Applied Communications

Agricultural communications (ACOM) programs contend with continuous disruptive change caused by changing audiences, media technologies, and communications objectives. To keep curricula current, ACOM programs often turn to ACOM practitioners for guidance on how to prepare graduates. This explanatory sequential mixed methods study investigated ACOM practitioners in Missouri's perspectives on which skills and competencies were important for career readiness, as well as why they were important and under what circumstances. “Writing” and “reporting” skill categories were deemed most important. The qualitative follow-up strand revealed several clarifying themes. First, foundational skills, such as writing and reporting, are important because they are often …

Developing Writing Self-Efficacy: Perspectives From Agricultural Communications Students, Haley M. Banwart, Shuyang Qu

Journal of Applied Communications

While there is mounting consensus writing is an essential skill required of agricultural communications graduates, there are opposing views as to what educators can do to improve students’ writing education and performance. Self-efficacy research provides one perspective for exploring the relationship between students’ performance and their beliefs in their writing abilities. The purpose of this study was to qualitatively explore how agricultural communications students perceive their writing self-efficacy and what underlying sources shape their self-efficacy beliefs. The findings confirmed agricultural communications students use a variety of sources to inform their self-efficacy beliefs including their interpretations of their writing performance and …

An Evaluation Of Agricultural Communications Faculty Members’ Mentoring Experiences, Taylor K. Ruth, Ricky W. Telg, Lisa K. Lundy

Journal of Applied Communications

Agricultural communications programs are expected to grow and emerge over the next decade. For these programs to find success, faculty leading them will need to be properly supported through effective mentoring. The purpose of this study was to evaluate the current mentoring of agricultural communications faculty across the country. In November 2019, an online survey instrument was distributed to a census of members of the Society of Agricultural Communications Scholars listserv. Survey respondents reported mentoring was not formally required, and most of the respondents received informal mentoring. Mentors were most frequently non-agricultural communications faculty in the respondents’ respective department or …

Technically Speaking: Technical Skills Needed For Agricultural Communication Baccalaureate Graduates, Arthur Leal, Kati M. Lawson, Ricky W. Telg, Joy N. Rumble, Nicole Lamee Perez Stedman, Debbie Treise

Journal of Applied Communications

Technically Speaking: Technical Skills Needed for Agricultural Communication Baccalaureate Graduates

Abstract

The purpose of this national study was to assess the perceived importance of 57 technical skills identified in previous literature, and to determine entry-level, agricultural communication graduates’ ability to perform those technical skills as perceived by agricultural communication graduates, communication industry professionals, and agricultural communication faculty members. Participants from the three evaluation groups (n = 193) identified three of the most important technical skills needed by agricultural communication graduates. These skills were communicating in written form, concise and clear writing, and communicating verbally. Graduates placed a higher importance …

Impact Of Computer-Based Peer Review On College Students’ Performance And Perceived Self-Efficacy In An Online Graphic Design Course, Sharon P. Wagner, Tracy Rutherford

Journal of Applied Communications

Prior research has indicated that the incorporation of computer-based peer review into writing instruction increases student engagement, improves student performance, and increases student perceptions of self-efficacy. This study used a quasi-experimental untreated control group design to examine the impact of computer-based peer review on student performance and perceived self-efficacy in an undergraduate agricultural graphic design course. The impact of participation in computer-based peer review on performance scores was investigated using a MANOVA. After two rounds of peer review, students improved their overall course performance by one-half letter grade. Perceptions of self-efficacy were further analyzed using a one-way repeated measures ANOVA. …

Exploring Beyond The Obvious: Social Skills Needed For Agricultural Communication Baccalaureate Graduates, Arthur Leal, Ricky W. Telg, Joy N. Rumble, Nicole Lamee Perez Stedman, Debbie M. Treise

Journal of Applied Communications

This national study sought to expand on current research to identify the importance of and graduates’ ability to perform selected social skills to aid in curricula evaluation and small program development. Using three evaluation groups – agricultural communication graduates, communication industry professionals, and agricultural communication faculty members – 193 individuals responded to the online survey. The most important social skills were those associated with having work values and transitioning into an organization to be a productive member in the workplace. Graduates placed a higher importance on social skills than the other two evaluation groups. All three evaluation groups showed some …