Education Commons^™

Black Leadership And Culture In Creative Industry: Organizational Practices And Worker Satisfaction In A Charlotte, Nc, Social Enterprise, Alexandra Arrington

Education Projects

This project reviewed the leadership, organizational culture and practices, and worker satisfaction in a Charlotte, NC-based marketing and advertising agency led by Black founders. These founders are creative artists and entrepreneurs with expertise in a variety of traditional and nontraditional creative fields, collectively called creative industries. The agency, Hue House, is a community-focused creative startup formed in 2019 to “decolonize the marketing and advertising industry” (Hue House, n.d., About Us section) through consulting, creativity, and community. As an entrepreneurial startup and social enterprise, the agency’s goal is to serve a niche in the predominantly white-led advertising and marketing industry. Part …

Ignite-Ism: Building An International Student Management Program To Improve Recruitment And Support Services, Hazim Naser Almomani

Education Dissertations and Projects

The project aimed to discover an effective way to serve the international students who were already enrolled at a university in the southeastern United States and to provide a unique strategy for recruiting international students. In addition, this project aimed to improve online services as well as provide new services that could help international students in their engagement in the university community. This project is a map for a university to build a strong foundation in both marketing and serving incoming students. Ignite-ISM is a program that supports a new vision in the process of recruiting international students. The project …

Moving Forward: Expanding The Digital Marketing And Information Technology Strategy Of A Thriving Nonprofit, R. Chance Witherspoon

Education Dissertations and Projects

The purpose of the project was to expand the digital marketing efforts and volunteer reporting and training processes of a thriving nonprofit healthcare organization. In 2015, the organization had an aging Web presence, disparate marketing systems, and inconvenient volunteer reporting and training processes. The project consisted of four central goals: improve website content management and update processes, improve website usability and digital marketing efforts, improve volunteer documentation and reporting processes, and improve volunteer training processes through accessible education resources.

Utilizing a modest budget, the project team sought to improve marketing and information technology processes within the organization by implementing modern …

A Qualitative Inquiry Into New Teacher Perceptions Of Recruitment Practices Of School Leaders In A High Poverty Lea In Southeastern North Carolina, Julian Eldridge Carter

Education Dissertations and Projects

The purpose of this qualitative phenomenological study was to understand the lived experiences of teachers during their job searches for employment in the field of education which could inform recruiters in a rural, low-wealth LEA in southeastern North Carolina of the behaviors they need to display and the strategies they need to employ in order to hire high quality teaching candidates. The study focused on the lived experiences of 13 teachers employed in the district who were considered effective teachers by accountability measures outlined by the state of North Carolina and who had at least 2 years of experience. Research …