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Scoping The Emerging Field Of Quantitative Ethnography: Opportunities, Challenges And Future Directions, Rogers Kaliisa, Kamila Misiejuk, Golnaz Arastoopour Irgens, Morten Misfeldt

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Quantitative Ethnography (QE) is an emerging methodological approach that combines ethnographic and statistical tools to analyze both Big Data and smaller data to study human behavior and interactions. This paper presents a methodological scoping review of 60 studies employing QE approaches with an intention to characterize and establish where the boundaries of QE might and should be in order to establish the identity of the field. The key finding is that QE researchers have enough commonality in their approach to the analysis of human behavior with a strong focus on grounded analysis, the validity of codes and consistency between quantitative …