Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business (4)
- Marketing (3)
- Arts and Humanities (2)
- Higher Education (2)
- Social and Behavioral Sciences (2)
-
- Advertising and Promotion Management (1)
- Applied Behavior Analysis (1)
- Art Education (1)
- Artificial Intelligence and Robotics (1)
- Arts Management (1)
- Audio Arts and Acoustics (1)
- Behavior and Behavior Mechanisms (1)
- Behavioral Disciplines and Activities (1)
- Behavioral Neurobiology (1)
- Business Administration, Management, and Operations (1)
- Business Intelligence (1)
- Business and Corporate Communications (1)
- Cognition and Perception (1)
- Cognitive Neuroscience (1)
- Cognitive Psychology (1)
- Cognitive Science (1)
- Community Psychology (1)
- Composition (1)
- Computer Engineering (1)
- Computer Sciences (1)
- Curriculum and Instruction (1)
- Digital Communications and Networking (1)
- Digital Humanities (1)
- Educational Assessment, Evaluation, and Research (1)
- Publication
- Publication Type
Articles 1 - 5 of 5
Full-Text Articles in Education
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Dissertations, Theses, and Capstone Projects
There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …
Higher Ed Needs New Forms Of Marketing., Aldemaro Romero Jr.
Higher Ed Needs New Forms Of Marketing., Aldemaro Romero Jr.
Publications and Research
In this day and age of crises – financial, enrollment,
even scandal – among institutions of higher education,
image “management” has become a tool to help
some institutions stay afloat. Countless colleges and
universities have resorted to spending money on
glossy brochures, billboards and even on expensive
TV airtime.
The images they portray are usually one of happy
and attractive students having fun on campus, enjoying
athletic events and amenities that used to be more
likely to be found at country clubs than colleges. The
quality of education is almost an afterthought. The
name of the institution is being sold …
Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena
Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena
Publications and Research
Library initiatives to first-year students not only present an opportunity to offer information literacy instruction for student advancement but they also serve a key marketing function by communicating the library’s ongoing value and building customer relationships. Library orientation tours are an example of how to effectively market to first-year students. Combining peer-to-peer learning and user-generated content via social media known as crowdsourcing, Newman Library sponsored a contest challenging first-year students to create a video sharing a useful library tip. The contributions and benefits of this co-creation approach to fostering relationships are examined and the implications to strengthening other library-user bonds …
Nothing For Money And Your Work For Free: Internships And The Marketing Of Higher Education, Mara Einstein
Nothing For Money And Your Work For Free: Internships And The Marketing Of Higher Education, Mara Einstein
Publications and Research
American universities have significantly increased their marketing expenditures over the last decade. The high cost of education, reductions in government funding, and precipitous declines in the traditional college-aged population (18-21 year olds) are some of the key factors forcing universities to be more aggressive with the promotional techniques they use to attract prospective students. In this competitive marketplace, schools promote the attributes they believe will be most compelling to high schoolers and their parents, including academics, sports, campus life, and careers. Tied into this last factor is the promotion of internship opportunities. While some of these hands-on experiences lead to …