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Central Washington University

High School

Communication

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A Model Public Relations Program For Federal Way High School, John Charles Meagher Jr. Jan 2002

A Model Public Relations Program For Federal Way High School, John Charles Meagher Jr.

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The purpose of this project was to create a model public relations program for Federal Way High School. Model public relations programs were studied and a review of literature was conducted. The benefits found from a successful public relations program were consistent levy passage, constructive media relations, positive school environments, and proactive communication. The common elements of successful programs found were programs that were open and honest, had a plan, used word of mouth, implemented two-way communication and had a crises plan in place. Administrators must take an active role and provide leadership in creating and implementing a public relations …