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Full-Text Articles in Education
A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
Graduate Theses and Dissertations
Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …
Exploring First Generation African American Graduate Students: Motivating Factors For Pursuing A Doctoral Degree, Stephanie G. Adams
Exploring First Generation African American Graduate Students: Motivating Factors For Pursuing A Doctoral Degree, Stephanie G. Adams
Graduate Theses and Dissertations
The purpose for conducting the study was to examine the factors that motivate African-American first-generation students to pursue doctoral education at a four-year public university. There has been little research on the influence academic or non-academic factors have on first-generation graduate student motivation. Similarly, little research exists that explored how factors might vary by ethnicity. Based on the projected increase of post-baccalaureate enrollment each year (Aud, Hussar, Planty, Snyder, Bianco, Fox, Frohlich, Kemp, Drake, 2010), first-generation African-Americans will become more interested in attending graduate school. It is important to gain a better understanding of the factors and influences that impact …
Women In Higher Education Administration: A Synthesis Of The Literature, 1970 To 1999, Patricia Burgh House
Women In Higher Education Administration: A Synthesis Of The Literature, 1970 To 1999, Patricia Burgh House
Seton Hall University Dissertations and Theses (ETDs)
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