Education Commons^™

A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy

Graduate Theses and Dissertations

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …

Bridging The Chasm: Emerging Model Of Leadership In Intercollegiate Athletics Governance, John C. Chandler Iii

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation examined how the executive leadership model influenced the leadership and governance of intercollegiate athletics. The focus centered on understanding the role of Athletic Directors who concurrently serve as institutional Vice Presidents using the Social Constructivist framework. Qualitative analysis was utilized to achieve the kind of examination necessary to uncover the rich and in-depth perspectives of the participants. At the time of the study, there were 119 institutions housing NCAA Division IA athletic departments. Of the 119 distinct athletic departments, there were 17 athletic departments that employed an athletic director that had been appointed to the post of university …

The Impact Of Parental Military Status On The Achievement, Attendance, And Attitudes Of Fourth Grade Students, Melba Hooker

Student Work

Military service men and women provide security and services both locally and globally. These services sometimes require deployment and separations of active duty military personnel away from their families. These separations and the subsequent stresses could be substantial in the lives of younger children. Not only can these students be affected emotionally, but the achievement, attendance, and attitudes of these fourth grade students in this study are compared to fourth grade nonmilitary students to evaluate the differences between the two groups. How does the fourth grade military student group measure up to their counterpart?

To address this question, the researcher …

Women In Higher Education Administration: A Synthesis Of The Literature, 1970 To 1999, Patricia Burgh House

Seton Hall University Dissertations and Theses (ETDs)

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