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Full-Text Articles in Education
Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton
Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton
Doctoral Dissertations
With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …
Effect Of Cooperative Learning (Student Teams -Achievement Divisions) On African American And Caucasian Students' Interracial Friendships, James Edward Cook
Effect Of Cooperative Learning (Student Teams -Achievement Divisions) On African American And Caucasian Students' Interracial Friendships, James Edward Cook
Doctoral Dissertations
The purpose of this study was to gauge the impact of cooperative learning teams on interracial friendships. The participants were 256 sixth, seventh, and eighth grade students in English classes (20% African American and 80% Caucasian) at a rural middle school in Louisiana. After delivery of instruction, the experimental group studied worksheets in teams, received rewards based upon the team's performance, and received individual grades based upon individual exam scores. The control group studied worksheets individually and received individual grades. This eight week study utilized the sociometric question, “Who are your friends in this class?” as the pretest and posttest …