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Development And Validation Of The Alumni Loyalty Scale, Jennifer Rogers Breland

All ETDs from UAB

Developing and maintaining alumni support of higher education institutions is continuously an area of interest for institutional administrators. The role that alumni play in the overall picture has somewhat changed throughout the decades, but what encourages this support has remained the same. A graduate of a higher education institution must have a sense of loyalty, along with other contributing factors, that will create the necessary motivation in order for an alumnus to support his or her alma mater. The purpose of this study is to identify the psychometric properties of an instrument intended to assist institutions with determining the level …