Education Commons^™

Upper Level Administrators: Communication With Students Via Social Media, David Adam Arnold

Masters Theses

The present qualitative study was executed by interviewing five upper level administrators at a four-year public institution in the Midwest in order to explain their current understanding of social media technologies, and in what ways they were currently using social media to connect with millennial students. Previous research has been done on millennials' use of technology and social media in the university setting; however, little research has focused on way non-millennial upper level administrators are using social media in order to purposefully engage students in a meaningful way. Themes from categories identified during one-on-one interviews indicate that upper level administrators …

The Value Of Student Services And Activities At A Large, Rural, Two-Year College In The Midwest, Andrea E. Bright

Masters Theses

In order to assist in the development and growth of students to reach their maximum potential research into what services and activities students perceive as valuable was conducted. The purpose was to explore student's relations between the perceived value of student services/activities and the knowledge, use, and value of student services and activities. The literature expresses that many factors affect a student's experience at college. Student involvement occurs through many facets, academics, socialization, and environment. Student satisfaction with these factors impact student success or failure. The research demonstrates that students need interactions with the college community in order to facilitate …

Technology Mediated Recruitment: An Exploration Of How Students Used Social Media To Choose College, Ashley Nicole Cooper

Masters Theses

This qualitative study explored the use of social media as a tool to recruit prospective college students. Social media was defined as any electronic media that serves as a networking tool with the ability to educate prospective and current college students about an institution of higher education (i.e. Twitter, Facebook, Blogs, etc.). The researcher met with two focus groups comprised of current college students to discuss their use of social media during their college search process.

Recommendations were developed for student affairs professionals and for future research. General themes and categories from participant responses were evaluated. The findings suggest that …

The Relationship Between Professional Preparation Of Student Affairs Professionals And Community College Completion Rates, Jennifer D. Elliott

Masters Theses

This study was conducted to gather data and investigate what type of degree or degrees student affairs professionals hold at community colleges in Illinois, and how earned a degree in College Student Affairs or an equivalent degree. Then, to compare this data with existing graduation and retention data to see what, if any, correlation there might be. A survey was distributed to student affairs officers at each of the 48 Illinois community colleges, with the request the survey be forwarded to their student services professional staff. This data was then compared to recent graduation and retention rates at each school. …