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Full-Text Articles in Education

From The Dean's Perspective, Richard R. Ranta Jan 2012

From The Dean's Perspective, Richard R. Ranta

Journal of the Association for Communication Administration

No abstract provided.


From The Chair's Perspective, Michael D. Miller Jan 2012

From The Chair's Perspective, Michael D. Miller

Journal of the Association for Communication Administration

No abstract provided.


Editor's Note, Don W. Stacks Jan 2012

Editor's Note, Don W. Stacks

Journal of the Association for Communication Administration

This is the Editor’s Note to Volume 31, Issue 2 of the Journal of the Association for Communication Administration.


Assessing Organizational Image Through The College Open House: A Tool For Success, Andrea M. Pampaloni, Andrea Vadaro Tucker Jan 2012

Assessing Organizational Image Through The College Open House: A Tool For Success, Andrea M. Pampaloni, Andrea Vadaro Tucker

Journal of the Association for Communication Administration

This study evaluates how effective colleges and universities are in presenting an accurate and positive organizational image via their open house events. The Open House Assessment for Higher Education Institutions (HEIs) © was developed to determine how institutional characteristics identified by potential members as influential to their decision to affiliate with a school were made relevant through the organizational image presented by the school. Open house events at twenty-four colleges and universities were assessed using the tool. Findings indicate that there are overall modifications to open house events that might benefit all schools, suggesting that the tool can be an …


Complete Issue, Volume 31, Issue 2 Jan 2012

Complete Issue, Volume 31, Issue 2

Journal of the Association for Communication Administration

This is the complete issue for Volume 31, Issue 2 of the Journal of the Association for Communication Administration.


Forensics As A Correlate Of Graduate School Success, Todd T. Holm, Heather J. Carmack Jan 2012

Forensics As A Correlate Of Graduate School Success, Todd T. Holm, Heather J. Carmack

Journal of the Association for Communication Administration

Forensics is an extremely popular extracurricular activity in the communication discipline and often provides competitors with skills required for success in graduate school. This exploratory study examines the relationships between forensics competition and success in graduate school. Through a survey of 169 graduate students, we compare graduate students with a forensics background (n = 35) and those without a forensics background (n = 134). The study generates several important findings. First, graduate students who competed in forensics report higher levels success in graduate school and are more likely to present conference papers and publish in academic journals. Second, the level …


Adapting Assessment For The Field Of Communication, Marcus Paroske, Sarah Rosaen Jan 2012

Adapting Assessment For The Field Of Communication, Marcus Paroske, Sarah Rosaen

Journal of the Association for Communication Administration

It has now become a universal mandate that communication programs conduct assessment of whether students attain selected learning outcomes. However, approaches to assessment unique to communication beyond the basic public speaking course are rare in the literature. This paper defends a “meta-assessment” approach to communication assessment as a key to negotiating the unique attributes of the field of communication, especially in heterogeneous academic departments and programs. It further argues that this approach can benefit assessment of similar, interdisciplinary academic programs.


Evaluating Basic Public Speaking Course Student Presentations: Some Assessment Considerations, Mary Mino Jan 2012

Evaluating Basic Public Speaking Course Student Presentations: Some Assessment Considerations, Mary Mino

Journal of the Association for Communication Administration

Evaluating basic course students’ presentational speaking skills accurately and effectively has always been a challenging and vitally important instructional task. Considering the communication discipline’s need to clarify and to improve communication course assessment, this essay compares the effectiveness of four valid presentational speaking forms. In order to explain the need for this comparison, first, the essay emphasizes for basic public speaking course instructors the significance of increasing students’ understanding of communication competence both in theory and practice. Second, the essay supports a rationale for examining the effectiveness of presentational evaluation forms using a comparative analysis as the basis of this …


Best Practices In Faculty Evaluation, Sue Pendell Jan 2012

Best Practices In Faculty Evaluation, Sue Pendell

Journal of the Association for Communication Administration

No abstract provided.


Mentoring Faculty Colleagues, Jeff Kerssen-Griep Jan 2012

Mentoring Faculty Colleagues, Jeff Kerssen-Griep

Journal of the Association for Communication Administration

No abstract provided.


Building Support For The Introductory Oral Communication Course: Strategies For Widespread And Enduring Support On Campus, Jon A. Hess Jan 2012

Building Support For The Introductory Oral Communication Course: Strategies For Widespread And Enduring Support On Campus, Jon A. Hess

Journal of the Association for Communication Administration

A strong introductory course is important for many communication departments, for the discipline, and for meeting our obligation to society. This paper utilizes the example of a recent curricular reform that threatened to eliminate a required oral communication course to reflect on strategies departments can use to build widespread and lasting support for the course. The paper reviews the events that led to the challenge and details the department’s response, which offers lessons that may be useful for other institutions. Four lessons include: tailoring the introductory course to the institution’s needs and mission, involvement in university work, making compelling use …


Complete Issue, Volume 31, Issue 1 Jan 2012

Complete Issue, Volume 31, Issue 1

Journal of the Association for Communication Administration

This is the complete issue for Volume 31, Issue 1 of the Journal of the Association for Communication Administration.


Editor’S Note, Don W. Stacks Jan 2012

Editor’S Note, Don W. Stacks

Journal of the Association for Communication Administration

This is the Editor’s Note to Volume 31, Issue 1 of the Journal of the Association for Communication Administration.


Administrating Integration: The Principles Of Integrated Communication In The Institutional Setting, Brian G. Smith Jan 2012

Administrating Integration: The Principles Of Integrated Communication In The Institutional Setting, Brian G. Smith

Journal of the Association for Communication Administration

As an emerging paradigm for communication management, integrated communication, also referred to as integrated marketing communication (IMC), poses challenges to communication administration, particularly when institutes of higher learning face a departmentalized context that may impede integration efforts. This article outlines the principles of integrated communication and illustrates them in a university’s integrated communication efforts. Integration may function as an organic process of interpersonal and social connected.


From The Perspective Of A University President, Thomas J. Hynes Jr. Jan 2012

From The Perspective Of A University President, Thomas J. Hynes Jr.

Journal of the Association for Communication Administration

No abstract provided.


From The Faculty Senate President’S Perspective, Mark Hickson Iii Jan 2012

From The Faculty Senate President’S Perspective, Mark Hickson Iii

Journal of the Association for Communication Administration

No abstract provided.


Clarifying Communication Competencies Through An Interdisciplinary Approach To Communication Pedagogy, Mary Mino Jan 2012

Clarifying Communication Competencies Through An Interdisciplinary Approach To Communication Pedagogy, Mary Mino

Journal of the Association for Communication Administration

The increased focus on assessment has resulted in a greater demand and pressure for communication programs to validate that students have learned and can apply communication competencies. However, for the most part, communication educators have offered no well-defined guidelines or systematic approaches that have been endorsed unequivocally. Although literature has described Relationship Enhancement (RE) as an extremely successful approach for improving oral communication, it has not been studied by the majority of communication educators. Through its nine basic skills, the RE Approach offers specific guidelines that systematically operationalize how to communicate effectively. This essay shares integrative research that develops a …


The Effect Of Recruitment Messages On Undergraduate Beliefs About The Communication Major: A Quasi-Experiment, Eric B. Meiners, Karen L. Rudick Jan 2012

The Effect Of Recruitment Messages On Undergraduate Beliefs About The Communication Major: A Quasi-Experiment, Eric B. Meiners, Karen L. Rudick

Journal of the Association for Communication Administration

Despite the importance of attracting talented and qualified undergraduates into the major, the subject of recruitment for communication has received little attention. This study examines the effectiveness of a one-shot informative recruitment message on students’ beliefs and attitudes toward the communication major. As part of a quasi-experiment using a Solomon four-group design, two upper-division majors presented recruitment presentations addressing the benefits of, and misconceptions toward, the major to 130 students enrolled in introductory public speaking classes. Post-tests revealed that students exposed to the message reported significantly more favorable attitudes toward communication than those who had not seen a presentation (n …


A Sense Of Belonging: New Technologies' Effect On Recruitment Practices Of Graduate Programs, Elizabeth Dorrance Hall, Emily C. Simmons Jan 2012

A Sense Of Belonging: New Technologies' Effect On Recruitment Practices Of Graduate Programs, Elizabeth Dorrance Hall, Emily C. Simmons

Journal of the Association for Communication Administration

College recruiting has changed drastically as a result of new technology such as interactive Web sites, blogs, social media, and on-line videos. This study surveyed 144 college undergraduates about their attitudes and interests in enrolling in their institution’s graduate program as well as different types of recruitment technology. Video, printed handouts, and Web sites, were explored to assess their effectiveness as recruitment tools and discover how views of effectiveness are constructed. The study found video is perceived as the most interactive and influential recruitment tool and Web sites are the most credible, trustworthy, and user-friendly recruitment tool. This study allowed …


Helping Junior Faculty Achieve Success In Promotion And Tenure, Jon Hess Jan 2012

Helping Junior Faculty Achieve Success In Promotion And Tenure, Jon Hess

Journal of the Association for Communication Administration

No abstract provided.