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An Online Subject Delivered With Help From An "Absent Ceo", James Meek, Shirley Agostinho

Faculty of Social Sciences - Papers (Archive)

This paper examines recent modifications to a masters-level subject in the area of technology-based learning. It shows how a scenario built around a fictitious consultancy company was joined to a new content set. Particular attention is given to a structuring device aimed at strengthening motivation in the addition of an unseen Chief Executive Officer (CEO) character. This device, coupled with reconfiguration of the lecturer as a company adviser, has become a primary driver of subject activity. We explain the rationale for adopting our approach and describe how it was implemented. Preliminary reflections are considered and the paper concludes by outlining …