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Full-Text Articles in Education

Media Blitz: Children And The Effects Of Television Advertising, Erica (Erica Naomi) Friedman Oct 1998

Media Blitz: Children And The Effects Of Television Advertising, Erica (Erica Naomi) Friedman

WWU Honors College Senior Projects

Watching television is nearly a universal phenomenon for the youth of modem America and other first-world countries. With the viewing of television comes the blitz of commercial advertising. Each year, children are exposed to approximately 20,000 commercial messages, or three hours a week of television advertising (Adler, Lesser, Meringoff, Robertson, Rossiter, and Ward, 1980).

Society has two broad types of responsibility toward its youth. First are the precautions set in place to shield children from predatory exploitation by adults. For instance, child labor laws were enacted to prevent abuses of children in the work place. Second, society has recognized its …


Talking About Tales: Creating A Culture Of Stories For Moral Engagement, Lana Rae Smylie Jan 1998

Talking About Tales: Creating A Culture Of Stories For Moral Engagement, Lana Rae Smylie

Theses Digitization Project

No abstract provided.