Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Institution
Articles 1 - 2 of 2
Full-Text Articles in Education
The Student-Run Public Relations Firm In An Undergraduate Program: Reaching Learning And Professional Development Goals Through ‘Real World’ Experience, Douglas J. Swanson Ed.D Apr
The Student-Run Public Relations Firm In An Undergraduate Program: Reaching Learning And Professional Development Goals Through ‘Real World’ Experience, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
A student-run public relations firm can offer a variety of benefits for an undergraduate program in which there are limited resources for professional involvement by students. The article is a case study that profiles a student-run firm launched in conjunction with a capstone course in a journalism department. Specific learning and professional development goals were established for students, the department, and for clients served by the firm. The article presents a brief summary of successes, along with a discussion of opportunities and challenges. General recommendations are offered for establishing a student-run public relations firm.
Building Momentum For Business School Curriculum Change: Measurable Lessons From A Pilot Course In Real Business Experience, Mark Uchida, Craig B. Caldwell, Friel Terry, Lawrence J. Lad
Building Momentum For Business School Curriculum Change: Measurable Lessons From A Pilot Course In Real Business Experience, Mark Uchida, Craig B. Caldwell, Friel Terry, Lawrence J. Lad
Craig B. Caldwell
Curriculum change requires thoughtful planning and a willingness to experiment with different modes of content delivery. While many business schools are experimenting, few measure student outcomes against the traditional courses they replace. One element of Butler University's College of Business Administration curriculum revision was a pilot course, "Real Business Experience ", in which students developed a professional business plan, sought and received funding from a professional level funding panel, and ran their businesses. To determine whether the pilot course was successful in reaching its goal of "teaching students about the messiness of business and developing more adaptable and confident business …