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Using Humor In Advertising: When Does It Work?, Glen Riecken, Kyle Hensel
Using Humor In Advertising: When Does It Work?, Glen Riecken, Kyle Hensel
Southern Business Review
Glen Riecken, PhD., is visiting professor of marketing, College of Charleston, Charleston, SC 29424.
Kyle Hensel, MBA, is director, Small Business Development Center, Clayton State University, Morrow, GA 30260.