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Empowering Rural Entrepreneurs Through Independent-Entrepreneurship Literacy Program, Diyamon Prasandha, Yuni Dwi Susanti

ASEAN Journal of Community Engagement

It is well known that the economic development of a country largely depends on the economic development and the living standards in rural areas. Yet, it is also a fact on the contrary that there is a major problem faced by rural entrepreneurs, namely illiteracy. Illiteracy causes some other problems, including lack of financial resources, low business management skills, lack of proper marketing, and lack of human resource management. The same situation is encountered by bamboo craftsmen in Rogomulyo Village, who has low entrepreneurial competencies. This condition encourages the need for entrepreneurship education in a rural area. By integrating the …