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Factors Affecting The Institutional Perception Of Alumni Of The University Of Arkansas, Anthony Mcadoo

Graduate Theses and Dissertations

Alumni relations programs are a foundational component to institutional advancement and are often the unit that regularly communicates news and information about the institution to its alumni. Alumni relations professionals can strategically position a higher education institution among its alumni by including and emphasizing information that is found to have a positive impact on the opinion of alumni. The purpose of this study was to identify the relationship between the factors that impact alumni opinion of the University of Arkansas, loyalty to components of the University and overall current opinion. This study utilized secondary data from the Alumni Attitude Study® …