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Responsibility Messages In Alcohol Advertising - Just One More Selling Tool?, Sandra C. Jones, Kirsten Brighten
Responsibility Messages In Alcohol Advertising - Just One More Selling Tool?, Sandra C. Jones, Kirsten Brighten
Sandra Jones
Abstract presented at the Australasian Professional Society on Alcohol and other Drugs Conference 2013, 24-27 November 2013, Brisbane, Australia
Eat, Drink And Gamble: Marketing Messages About 'Risky' Products In An Australian Major Sporting Series, Sophie Lindsay, Samantha Thomas, Sophie Lewis, Kate Westberg, Rob Moodie, Sandra C. Jones
Eat, Drink And Gamble: Marketing Messages About 'Risky' Products In An Australian Major Sporting Series, Sophie Lindsay, Samantha Thomas, Sophie Lewis, Kate Westberg, Rob Moodie, Sandra C. Jones
Sandra Jones
Background To investigate the alcohol, gambling, and unhealthy food marketing strategies during a nationally televised, free to air, sporting series in Australia. Methods/approach Using the Australian National Rugby League 2012 State of Origin three-game series, we conducted a mixed methods content analysis of the frequency, duration, placement and content of advertising strategies, comparing these strategies both within and across the three games. Results There were a total of 4445 episodes (mean = 1481.67, SD = 336.58), and 233.23 minutes (mean = 77.74, SD = 7.31) of marketing for alcoholic beverages, gambling products and unhealthy foods and non-alcoholic beverages during the …
Breathlessness Is Not A Normal Part Of Aging: Development And Testing Of Asthma Awareness Messages For Older Australians, Sandra C. Jones, Uwana Evers, Donald C. Iverson, Peter Caputi, Sara Morgan, Michele Goldman
Breathlessness Is Not A Normal Part Of Aging: Development And Testing Of Asthma Awareness Messages For Older Australians, Sandra C. Jones, Uwana Evers, Donald C. Iverson, Peter Caputi, Sara Morgan, Michele Goldman
Sandra Jones
At least 420,000 Australian adults aged 55 years and over, or one in 10, currently have asthma (Australian Centre for Asthma Monitoring 2008). Asthma is under-diagnosed, often misdiagnosed, and undertreated in the older adult population in Australia (Gibson, McDonald and Marks 2010, Marks and Poulos 2005, Wilson et al 2001) as it is overseas. Contrary to the perception that asthma is a childhood disease, asthma can develop in older adults (Adams and Ruffin 2005). The risk of dying from asthma increases with age (AIHW 2010). While the overall mortality rate has decreased by almost 70% since 1989, much of this …