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Where Do Older Australians Receive Their Health Information? Health Information Sources And Their Perceived Reliability, Pippa Burns, Sandra C. Jones, Donald C. Iverson, Peter Caputi
Where Do Older Australians Receive Their Health Information? Health Information Sources And Their Perceived Reliability, Pippa Burns, Sandra C. Jones, Donald C. Iverson, Peter Caputi
Sandra Jones
Background: Chronic disease prevalence is increasing, in part due to the ageing population, adding further pressure to Australia's over-stretched primary health care services. While patients are encouraged to self-manage their chronic disease(s) in order to minimise the impact on their day-to-day functioning, little is known about where older adults receive health information and their perceptions of the reliability of these sources. Such knowledge would facilitate the development of self-management support strategies using health information sources that are acceptable to older adults. Methods: A cross-sectional design was utilised to investigate where older adults receive their health information and their perceptions of …
Understanding The Behaviour Of The Target Market: What Do Adolescents Think About When Asked Questions About Their Behaviour In The Sun?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Understanding The Behaviour Of The Target Market: What Do Adolescents Think About When Asked Questions About Their Behaviour In The Sun?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Sandra Jones
We undertook a project to develop a psychometrically sound instrument measuring adolescent sun-related behavior for use in the evaluation of a social marketing program. During the preliminary stages, we conducted a pilot study to test the face validity of the instrument with adolescents. Think-aloud sessions were completed with 24 adolescents. Results identified gaps in our understanding of adolescent sun-related behavior. Adolescents interpreted 'tanning' as specifically lying at the beach in the sun, however also reported behaviours to 'get a bit of sun', suggesting adolescents and researchers have different interpretations of key terms. The study highlights that use of the think-aloud …
What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton
What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton
Sandra Jones
The concept of community standards is the cornerstone of advertising self-regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in general and a consistent perception that advertising should not, for example, use coarse language or violent images, portray women or men as sex objects or show nudity, stereotype or make fun of groups of people, …
What I Say Isn't Always What I Do: Investigating Differences In Children's Reported And Actual Snack Food Preferences, Sandra C. Jones, Lisa Kervin, Samantha Reis, Parri Gregory
What I Say Isn't Always What I Do: Investigating Differences In Children's Reported And Actual Snack Food Preferences, Sandra C. Jones, Lisa Kervin, Samantha Reis, Parri Gregory
Sandra Jones
The current study sought to explore discrepancies between children's stated snack food motivations and actual food choices, using the Implicit Association Test (IAT) as a measure of implicit attitudes towards 'healthy' and 'unhealthy' foods. Participants were children aged 6-12 years (n=118), from two primary schools on the South Coast of NSW, Australia - a public school in a semi-rural suburb south of a sea-side city and a public school in a largely residential northern suburb of the same city. The children completed a questionnaire about motivations for snack choices, participated in an activity, completed two further questionnaires, selected snack foods …