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Responsibility Messages In Alcohol Advertising - Just One More Selling Tool?, Sandra C. Jones, Kirsten Brighten
Responsibility Messages In Alcohol Advertising - Just One More Selling Tool?, Sandra C. Jones, Kirsten Brighten
Sandra Jones
Abstract presented at the Australasian Professional Society on Alcohol and other Drugs Conference 2013, 24-27 November 2013, Brisbane, Australia
Are Parents Concerned About Alcohol Branded Merchandise?, Sandra C. Jones, Kelly Andrews
Are Parents Concerned About Alcohol Branded Merchandise?, Sandra C. Jones, Kelly Andrews
Sandra Jones
Abstract presented at the Australasian Professional Society on Alcohol and other Drugs Conference 2013, 24-27 November 2013, Brisbane, Australia
Regulation Of Alcohol Advertising: Policy Options For Australia, Sandra C. Jones, Ross Gordon
Regulation Of Alcohol Advertising: Policy Options For Australia, Sandra C. Jones, Ross Gordon
Sandra Jones
A systematic search of academic databases was conducted to identify all refereed papers published between 1990 and 2012 on the regulation of alcohol advertising in Australia and three comparison countries (New Zealand, Canada and the UK). This paper reviews the codes that apply to alcohol advertising in each of the four countries, research into the effectiveness of these codes, and the small body of research into consumer attitudes towards alcohol advertising regulation. This review adduces considerable evidence that alcohol advertising influences drinking behaviours, and that current regulatory systems based on co-regulation and voluntary regulation (as is the case in Australia) …
My Friends Bundy, Cruiser And Vb: Alcohol Marketing On Facebook, Sandra C. Jones, Laura Robinson, Lance Barrie, Sondra Davroen
My Friends Bundy, Cruiser And Vb: Alcohol Marketing On Facebook, Sandra C. Jones, Laura Robinson, Lance Barrie, Sondra Davroen
Sandra Jones
Abstract presented at the Australasian Professional Society on Alcohol and other Drugs Conference 2013, 24-27 November 2013, Brisbane, Australia
Supply Means Supply - What Does 'Supply' Mean? Consumer Responses To A Campaign Targeting Secondary Supply Of Alcohol To Teenagers, Sandra C. Jones, Laura Robinson, Heidi Gilchrist, Lance Barrie
Supply Means Supply - What Does 'Supply' Mean? Consumer Responses To A Campaign Targeting Secondary Supply Of Alcohol To Teenagers, Sandra C. Jones, Laura Robinson, Heidi Gilchrist, Lance Barrie
Sandra Jones
A significant factor contributing to the problem of underage drinking is the 'secondary supply' of alcohol to minors. Secondary supply by parents for consumption in private settings is legal in most states of Australia including NSW. The NSW Police Force, in partnership with the Central Coast Health Promotion Unit, developed a community-based intervention to address the issue of secondary supply of alcohol to minors ('Supply Means Supply'). This paper reports on a series of focus groups to examine in more depth the drivers of attitudes towards secondary supply to minors, and to assess responses to the Supply Means Supply campaign …
Alcohol Brand Websites: Implications For Social Marketing, Lance Barrie, Ross Gordon, Sandra C. Jones
Alcohol Brand Websites: Implications For Social Marketing, Lance Barrie, Ross Gordon, Sandra C. Jones
Sandra Jones
This paper presents the findings from exploratory research that explored young people's attitudes and responses to alcohol brand websites. In recent years alcohol marketing spend has increasingly shifted away from spending on advertising in traditional media to other channels such as Internet and social media (Gordon, 2011). Systematic reviews of the evidence suggest that alcohol marketing is associated with drinking behaviours (Anderson et al. 2009). Therefore, research on the nature and impact of marketing in such channels is warranted. The findings from this study can help inform upstream social marketing (advocacy, policy making) to regulate alcohol marketing (Hastings, 2007), and …
Assessing Alcohol Consumption In Older Adults: Looking For A Solution To Inform Evaluation Of Social Marketing Campaigns, Sandra C. Jones, Lance Barrie, Laura Robinson
Assessing Alcohol Consumption In Older Adults: Looking For A Solution To Inform Evaluation Of Social Marketing Campaigns, Sandra C. Jones, Lance Barrie, Laura Robinson
Sandra Jones
Alcohol consumption in older people presents unique challenges due to changes in body composition, co-morbid conditions and associated mediations, as well as a reduction in metabolic capacity. As such, this generation has been identified as an at-risk group by the NHRMC (NHRMC, 2011). For the purpose of this paper "older" adults are individuals aged 65 years and over. The NHMRC produced guidelines for minimising the risks associated with alcohol consumption in 2001 (NHMRC, 2001). While the 2001 NHMRC guidelines did not provide specific recommendations regarding levels of consumption for older people the revised 2009 guidelines recommend, 'Older people are advised …