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Responsibility Messages In Alcohol Advertising - Just One More Selling Tool?, Sandra C. Jones, Kirsten Brighten
Responsibility Messages In Alcohol Advertising - Just One More Selling Tool?, Sandra C. Jones, Kirsten Brighten
Sandra Jones
Abstract presented at the Australasian Professional Society on Alcohol and other Drugs Conference 2013, 24-27 November 2013, Brisbane, Australia
Regulation Of Alcohol Advertising: Policy Options For Australia, Sandra C. Jones, Ross Gordon
Regulation Of Alcohol Advertising: Policy Options For Australia, Sandra C. Jones, Ross Gordon
Sandra Jones
A systematic search of academic databases was conducted to identify all refereed papers published between 1990 and 2012 on the regulation of alcohol advertising in Australia and three comparison countries (New Zealand, Canada and the UK). This paper reviews the codes that apply to alcohol advertising in each of the four countries, research into the effectiveness of these codes, and the small body of research into consumer attitudes towards alcohol advertising regulation. This review adduces considerable evidence that alcohol advertising influences drinking behaviours, and that current regulatory systems based on co-regulation and voluntary regulation (as is the case in Australia) …
An Experimental Study On The Effects Of Exposure To Magazine Advertising On Children's Food Choices, Sandra C. Jones, Lisa K. Kervin
An Experimental Study On The Effects Of Exposure To Magazine Advertising On Children's Food Choices, Sandra C. Jones, Lisa K. Kervin
Sandra Jones
Objective: The present study sought to determine the feasibility of an experimental research design to investigate the effects of exposure to magazine advertising on children’s food choices. Design: Children were randomized to read either a magazine with food advertisements or a magazine with no food advertisements. They then chose two food items from the intervention ‘store’ to eat after the session. Data were also collected on attitudes to advertising and snack food preferences. Finally, participants’ parents were provided with a self-completion survey on food choices and other variables (n 24). Setting: Three vacation care centres in regional New South Wales, …
What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton
What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton
Sandra Jones
The concept of community standards is the cornerstone of advertising self-regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in general and a consistent perception that advertising should not, for example, use coarse language or violent images, portray women or men as sex objects or show nudity, stereotype or make fun of groups of people, …