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Articles 1 - 2 of 2
Full-Text Articles in Education
Turning Data Into Insight: A Data Driven Retention Model, Oscar T. Mcknight, Wenhui Jin
Turning Data Into Insight: A Data Driven Retention Model, Oscar T. Mcknight, Wenhui Jin
Oscar T McKnight Ph.D.
This poster session addresses how to turn data into insight; that is, when attempting to increasing college retention rates by Student Affairs assessment and intervention. The presentation emphasizes a four part strategy and culminates in demonstrating how to construct a predictive chart or a multivariate computer program; with an overview of both simple and multiple regression models. The ultimate goal is to design interventions that will upset the prediction model and increase student retention.
Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin
Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin
Oscar T McKnight Ph.D.
No sport enjoys more popularity in the USA than football. However, not every college can fill their stadium. This study examined spectator typology and college football attendance. Four typologies emerged as well as a chronology of expectations for game events. Presented is PUNT a sport marketing strategy to increase football game attendance.