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Old Dominion University

Theses/Dissertations

1990

Fashion merchandising

Articles 1 - 2 of 2

Full-Text Articles in Education

A Comparison Of Students Attitudes Toward Fashion Merchandising Careers, Stephanie Michele Brown Jan 1990

A Comparison Of Students Attitudes Toward Fashion Merchandising Careers, Stephanie Michele Brown

OTS Master's Level Projects & Papers

The problem of this study was to determine the student's attitudes toward fashion merchandising careers. This study compares male and female student attitudes from San Diego Fashion Institute on the west coast to Commonwealth College on the east coast. This research was to provide the school on the east coast, Commonwealth College, a better way of attracting more fashion students. By studying the attitudes, we can identify the appropriate marketing strategy in attracting these students.


A Study To Determine The Number Of Fashion Merchandising Employment Opportunities, By Type, Available In Virginia Beach, Virginia, Monique N. Jones Jan 1990

A Study To Determine The Number Of Fashion Merchandising Employment Opportunities, By Type, Available In Virginia Beach, Virginia, Monique N. Jones

OTS Master's Level Projects & Papers

To answer this research problem, the following questions needed to be answered: 1. What are the career opportunities available in the fashion merchandising field? 2. What are the fashion merchandising employment opportunities at the entry level for degree graduates in Virginia Beach? 3. Within each type of employment opportunity, how many people were needed currently and projected for 1993?