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Articles 1 - 4 of 4
Full-Text Articles in Education
The Marketing Concept And Byod In The University Classroom:, Dennis Bristow, David Titus, Garth Harris, Rajesh Gulati
The Marketing Concept And Byod In The University Classroom:, Dennis Bristow, David Titus, Garth Harris, Rajesh Gulati
Atlantic Marketing Journal
For decades marketing educators have espoused the marketing concept and consumer oriented business strategies in university classrooms. In recent years, there has been a movement away from the ‘sage on the stage’ to experiential, active learning pedagogies. Those newer pedagogies often involve the use of mobile devices, including smart phones, laptops, and e-readers as academic tools for students. While such mobile devices are nearly ubiquitous on college and university campuses, an ongoing debate revolves on the distinction between owning mobile devices and whether or not students bring them to campus and use them as educational tools. In this study, we …
Effective Collaborations In Multi-Campus And Online Environments Using Libguides, Rebecca Rose, Mary Ann Cullen, Sofia A. Slutskaya
Effective Collaborations In Multi-Campus And Online Environments Using Libguides, Rebecca Rose, Mary Ann Cullen, Sofia A. Slutskaya
Georgia Library Quarterly
The paper presents a series of case studies that describe and demonstrate successful collaborations created via partnerships with instructors, departments, and other groups in both multi-campus and online environments at Georgia Perimeter College (GPC) where all three authors worked together as librarians for five years. The case studies illustrate the use of LibGuides in building librarian-librarian and librarian-faculty partnerships to support teaching and other campus activities. This discussion includes successful strategies for establishing connections and adopting LibGuides as communication tool for collaborative projects.
Towards A Shared Understanding Of Emerging Technologies: Experiences In A Collaborative Research Project In South Africa, Daniela Gachago, Eunice Ivala, Judy Backhouse, Jan Petrus Bosman, Vivienne Bozalek, Dick Ng’Ambi
Towards A Shared Understanding Of Emerging Technologies: Experiences In A Collaborative Research Project In South Africa, Daniela Gachago, Eunice Ivala, Judy Backhouse, Jan Petrus Bosman, Vivienne Bozalek, Dick Ng’Ambi
The African Journal of Information Systems
While the practice of using educational technologies in Higher Education is increasingly common among educators, there is a paucity of research on innovative uses of emerging technologies to transform teaching and learning. This paper draws on data collected as part of a larger study aimed at investigating emerging technologies and their use in South African Higher Education Institutions (HEIs) to improve teaching and learning. The research employed a mixed method research design, using both qualitative and quantitative data collection methods—quantitative data from a survey of 262 respondents from 22 public HEIs in South Africa and qualitative data gathered from 16 …
An African Phd Program In Information Systems: The Case Of Addis Ababa University, Ethiopia, Solomon Negash, Richard T. Watson, Detmar W. Straub
An African Phd Program In Information Systems: The Case Of Addis Ababa University, Ethiopia, Solomon Negash, Richard T. Watson, Detmar W. Straub
The African Journal of Information Systems
This case study is about the first Information Systems PhD program in Ethiopia and the region, a collaborative effort of thirteen universities around the globe. Fifteen faculty members traveled to Ethiopia to launch the program for classes, which will start in 2009. This paper depicts the program design and program development and an outline of the overall program. The authors share their personal experience in the development of this unique IS PhD program.