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Gardner-Webb University

Nonprofit organizations

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Improving Volunteer Retention With Nonprofit Organizations Through Implementing Onboarding Training, Tawanda Lashone Carpenter Jan 2021

Improving Volunteer Retention With Nonprofit Organizations Through Implementing Onboarding Training, Tawanda Lashone Carpenter

Education Projects

Many nonprofit organizations are staples in the community as they provide services for disadvantaged and marginalized groups that seek services that are not easily accessible to them through for-profit organizations. Hence, the retention of volunteers is a challenge for many nonprofit organizations as they depend on volunteers to assist with the day-to-day tasks that cannot be accomplished by paid employees (Garner & Garner, 2011). During the time of this project, One Step Further, Inc. (OSF) Community Support and Nutrition Program (CSNP) was faced to deal with the national pandemic of COVID-19, leaving this organization to depend on paid staff exclusively. …


Moving Forward: Expanding The Digital Marketing And Information Technology Strategy Of A Thriving Nonprofit, R. Chance Witherspoon Jan 2018

Moving Forward: Expanding The Digital Marketing And Information Technology Strategy Of A Thriving Nonprofit, R. Chance Witherspoon

Education Dissertations and Projects

The purpose of the project was to expand the digital marketing efforts and volunteer reporting and training processes of a thriving nonprofit healthcare organization. In 2015, the organization had an aging Web presence, disparate marketing systems, and inconvenient volunteer reporting and training processes. The project consisted of four central goals: improve website content management and update processes, improve website usability and digital marketing efforts, improve volunteer documentation and reporting processes, and improve volunteer training processes through accessible education resources.

Utilizing a modest budget, the project team sought to improve marketing and information technology processes within the organization by implementing modern …