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Full-Text Articles in Education

Perceptions Of Social Belonging Within Higher Education Students, Sydney Hicks, Magdalene Moy Apr 2024

Perceptions Of Social Belonging Within Higher Education Students, Sydney Hicks, Magdalene Moy

SACAD: John Heinrichs Scholarly and Creative Activity Days

The purpose of this research was to investigate the efficacy of a student-centered social media platform for higher education students. Social belonging significantly influences educational success, as heightened feelings of belonging among students correlate with increased motivation to stay engaged and learn (Marler et al., 2021). The conceptual framework for this study uses the intersection of social presence and social capital as resulting in social belonging. Social capital refers to the networks students build through interactions with others that could prove to be valuable resources (Lefebrve et al., 2016). Social presence looks at the interaction and relational aspects of these …


Competitive Marketing And Planning Strategy In Higher Education, Darrell Burrell, Brian Grizzell Jan 2008

Competitive Marketing And Planning Strategy In Higher Education, Darrell Burrell, Brian Grizzell

Academic Leadership: The Online Journal

With growing business markets, an increasingly large pool of nontraditional students, company implemented diversity initiatives, and a dire need for a well-trained workforce; American institutions of higher learning are facing a huge challenge. When it comes to the nuances of sales and marketing, most people do not consider the relevance to colleges and universities. Many colleges and universities are facing some daunting financial challenges. These schools are facing some tremendous perplexities in attracting new students because they tend to cost more than state colleges and university. Liberal arts colleges charge tuitions that range from $15,000 to $25,000, which is lower …