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Full-Text Articles in Education

An Exploratory Study On The Use Of Artificial Intelligence For Tourism Marketing In The Midwest, Callyn Anderson, Marisol Banda, Katie Hale Apr 2024

An Exploratory Study On The Use Of Artificial Intelligence For Tourism Marketing In The Midwest, Callyn Anderson, Marisol Banda, Katie Hale

SACAD: John Heinrichs Scholarly and Creative Activity Days

Rural tourism plays a significant role in fostering economic development, preserving cultural heritage and promoting sustainable practices. It creates employment opportunities for local residents, both directly in the tourism sector and indirectly in supporting industries. Marketing tourism in rural communities requires a strategic approach that highlights the unique aspects of the area, promotes sustainable practices, and engages potential visitors. A strong understanding of marketing tools and techniques are critical in the usage of marketing ("); border-bottom: 1px solid transparent; background-size: 5px; font-size: 18pt; font-family: "Book Antiqua", "Book Antiqua_EmbeddedFont", "Book Antiqua_MSFontService", "Book Antiqua_MSFontService", Calibri, sans-serif; letter-spacing: 0px; font-kerning: normal; line-height: 6px; …


Understanding Implications Of Restaurants In A Post-Pandemic World:​ A Tourism And Hospitality Case Study For La Tasca, Callyn Anderson, Marisol Banda, Katie Hale Apr 2024

Understanding Implications Of Restaurants In A Post-Pandemic World:​ A Tourism And Hospitality Case Study For La Tasca, Callyn Anderson, Marisol Banda, Katie Hale

SACAD: John Heinrichs Scholarly and Creative Activity Days

The impact of COVID-19 has had implications for every single lifestyle and business (Sharma et al., 2022). Not only did it impact the economy, but the service industry took the brunt of it. The industries most affected by COVID-19 over the period January 2020 to January 2022 included “airlines, automobiles, energy equipment and services, hotels-restaurants-leisure, and specialty retail (Vidovic, 2022). When airlines and recreation parts of the industry did not return to pre- pandemic levels in November of 2021, the United States saw a reflection of the appeal for more local tourism (Linn et al., 2022). Local tourism, including restaurants, …


Games To Grades: Evaluation Of Psychological Capital, Emotional Intelligence, And Virtual Team Performance Among Project Teams, Ryan Will, Brent J. Goertzen, Magdalene Moy Apr 2024

Games To Grades: Evaluation Of Psychological Capital, Emotional Intelligence, And Virtual Team Performance Among Project Teams, Ryan Will, Brent J. Goertzen, Magdalene Moy

SACAD: John Heinrichs Scholarly and Creative Activity Days

Group projects are frequently used in higher education courses to facilitate collaboration; however, group effectiveness can vary greatly, resulting in individual stress and poor academic performance. To alleviate this, some instructors utilize peer evaluation. While instructors are well intentioned these rubrics rarely, if ever, are grounded in the constructs of collaboration that they wish to foster. This research poster reports on an ongoing project to develop a self and peer evaluation grounded in psychological capital and emotional intelligence, the EQ-PSY Evaluation. These constructs were selected based on their dimensions for individual and social capacities to capture effective teamwork.

This poster …