Education Commons^™

Healing The Burn: Assuaging Burnout And Increasing Work Engagement In University Admissions Counselors, Michael K. Wright

Electronic Theses and Dissertations

Tuition-driven universities depend heavily on net tuition revenue to operate. However, the individuals responsible for delivering the type of enrollment that meets university goals, known as the university admissions counselors, tend to be underpaid, burnt out, and likely to depart their institutions before meaningful recruiting relationships can be formed. The implications of this issue lead to high costs of turnover and training of new staff, a recruiting territory in flux due to the turnstile nature of the profession and an office culture that lacks any genuine consistency. Many studies in the past have focused on the specific reasons that frontline …