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Full-Text Articles in Education
Preferred Methods Of Communication Of Millennial Alumni Of The University Of Arkansas’ Agricultural Education, Communications And Technology Department And The Impact Of Brand Community On Potential Philanthropy, Wells William Clark
Graduate Theses and Dissertations
Higher education institutions depend upon alumni support (Gaier, 2005). Understanding how those institutions communicate with alumni about methods of financial giving is necessary in securing their support. The concept of brand community, an idea formed through social relationships amongst consumers of a common brand, regardless of location, who acknowledge their overlapping interests and share traditions and a sense of duty related to the brand (McAlexander et al., 2006; Muniz & O’Guinn, 2001), can contribute to desired behaviors such as donations and engagement in alumni groups. Exploration of this concept was conducted in relation to young alumni (those graduating from 2008-2018).The …
Why Don't They Give Back: Alumni Giving At Two Historically Black Colleges And Universities, Jasmine A. Pope
Why Don't They Give Back: Alumni Giving At Two Historically Black Colleges And Universities, Jasmine A. Pope
Graduate Theses and Dissertations
Throughout the literature, HBCU alumni non-donors were perceived to possess the opposite characteristics of alumni that do give financially. In order to further examine the lack of alumni giving at HBCUs, this study evaluated previously identified characteristics of HBCU alumni that choose not to financially support their alma maters. The purpose of this study was to examine how income, student experience, religious charitable giving, alumni perceptions, and alumni engagement, relate to alumni giving at HBCUs. An explanatory correlational design was used to address the research questions posed in this study. The 4,500 person sample, which consisted of donors and non-donors, …
The Role Of Trustees In A Capital Campaign At A Public Research University, Marcia Lynn Overby
The Role Of Trustees In A Capital Campaign At A Public Research University, Marcia Lynn Overby
Graduate Theses and Dissertations
The changing financial environment of public universities includes competing priorities for state funding. In today's economy, state appropriations for higher education do not always keep pace with institutional need. During periods of declining state revenue, universities endure budget cuts reducing state funding. When tuition dollars cannot be increased further and state appropriations are decreased or flat, public university administrators rely on fundraising to meet their mission, goals, and vision for their institutions. The fundraising program believed to produce the greatest results is a capital campaign. Large and ambitious capital campaigns can help institutions of higher education respond to decreases in …
Profiles And Giving Patterns Of Donors To An Urban Southeastern Community College, John Allen Gyllin
Profiles And Giving Patterns Of Donors To An Urban Southeastern Community College, John Allen Gyllin
Graduate Theses and Dissertations
This dissertation focuses on fundraising in higher education, and specifically community college fundraising. Having transitioned from a traditional four year university setting to a community college, the author found this research helpful, not only for this institution, but for knowledge of community college donors and why they give. By working with data from this institution over the last ten years, and the research on the topic of fundraising for community colleges, donor trends were developed and needed improvements identified to raise significantly more dollars for the college. It is the outcome of this research that will hopefully assist this institution …