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Branding Your Community, Milan Wall
Branding Your Community, Milan Wall
Heartland Center for Leadership Development Materials
Connections: Using a Brand Creation Approach to Community Identity
Origins of the Branding Concept
Even far back in the middle ages when artists and artisans began to form guilds or associations together, many hallmarks or identifying symbols were used as a signatures by artisans to lay claim to the result of his or her work. Another important, and American reference, comes from the days before fences divided up the frontier and cattle owners found a way to mark and identify their own cattle by branding them with a personalized symbol. Even today, many purebred horses are carefully inspected and only …
Branding Your Community, Milan Wall
Branding Your Community, Milan Wall
Heartland Center for Leadership Development Materials
Branding Your Community
Table of Contents:
Connections: Using a Brand Creation Approach to Community Identity
Case Study: Superior, Nebraska
Mapping Community Assets: An Overview
SOAR Analysis
About Appreciative Inquiry
The Marketing Process: Attention, Attraction and Action
Marketing Your Community
Back Home Ideas
Tips for Creating Community Brands
Workshop Evaluation