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Assessment Of Challenges And Prospects Of E-Marketing In The Development Of Nigerian Universities’ Education Lecturers In South-South, Nigeria, Patience Ewomaogene Okoro
Assessment Of Challenges And Prospects Of E-Marketing In The Development Of Nigerian Universities’ Education Lecturers In South-South, Nigeria, Patience Ewomaogene Okoro
Library Philosophy and Practice (e-journal)
This research paper examined the role of e-Marketing for sustainable growth and development in Nigeria. It determined e-Marketing strategies, especially online marketing strategies for sustainable growth and development in Nigeria. The simple random sampling method was used to draw the sample for the study. The total sample used was 600 entrepreneurs of which 586 copies of the questionnaires were retrieved. The instrument for data collection for this study was a questionnaire with a four-point Likert-scale format of Strongly Agreed 4 points (SA), Agreed 3 points (A), Disagreed 2 points(D), and Strongly Disagreed 1 point (SD). Data collected were analyzed using …