Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
- Publication Type
Articles 1 - 10 of 10
Full-Text Articles in Education
Sustaining The Growth Curve: How Christian Schools Can Sustain The Post-Covid Growth Surge, Jared B. Johnston
Sustaining The Growth Curve: How Christian Schools Can Sustain The Post-Covid Growth Surge, Jared B. Johnston
International Christian Community of Teacher Educators Journal
Prior to the 2019-2020 school year, the Christian school movement as a whole was in decline. However, the COVID-19 pandemic brought a surge in enrollment growth to Christian schools across the country. While this is encouraging news, Christian school leaders must be cautious and work to sustain the current growth surge. To maintain the growth surge, Christian school leaders can implement financial and non-financial factors of sustainability. Financial factors of sustainability include budgeting effectively, developing strategic plans, forecasting economic futures, and adhering to sound financial practices. Non-financial factors include a vibrant biblical worldview and Christian culture, effective leadership, a conducive …
Managing Programmatic Trade-Offs For Centers Of Teaching And Learning: Applying A Segmentation, Targeting, And Positioning Approach To Pedagogical Offerings, Christopher Vicente Hsin-Hung S. Chen, Ian G. Althouse, Caitlin P. Declercq, Mark L. Phillipson
Managing Programmatic Trade-Offs For Centers Of Teaching And Learning: Applying A Segmentation, Targeting, And Positioning Approach To Pedagogical Offerings, Christopher Vicente Hsin-Hung S. Chen, Ian G. Althouse, Caitlin P. Declercq, Mark L. Phillipson
To Improve the Academy: A Journal of Educational Development
The demands of current instructional realities for moving to completely online formats have led to dramatic changes in the ways that centers for teaching and learning serve their communities. Pedagogical programs have been adapted, invented, and reimagined for online modalities. In this article, we share an approach borrowed from marketing—segmentation, targeting, and positioning (STP)—and describe three cases showing the application of STP in our center’s work with instructors. This approach has helped us clarify and target our pedagogical priorities, allowing us to make appropriate trade-offs to produce more focused educational development programming that better meets our audience’s needs, constraints, and …
Educate Or Litigate? The Mindsets Of Advancing Knowledge And Maintaining Financial Stability In Higher Education, Cherri Brown, Cheryl Lentz
Educate Or Litigate? The Mindsets Of Advancing Knowledge And Maintaining Financial Stability In Higher Education, Cherri Brown, Cheryl Lentz
Publications
The educational mindset for online higher degrees, specifically the master’s and doctoral journey, shifted from the refractive thinking perspective as transformational experiences, producing objective decision-making processes, to transactional business exchanges, and in some institutions, an exchange for investors and stakeholders. Nehrlich (2006) coined “transactional exchange” as an exchange of one thing for another involving some form of gain. This chapter presents the business of marketing higher education programs (i.e., master’s and doctoral degrees) and the front-line faculty positioned to achieve an institution’s profit margin derived from degree production. Our goal is to discuss the losses and gains when faculty, who …
Self-Career Promotion Behaviors Of Family And Consumer Sciences Teachers, Sally E. Arnett-Hartwick
Self-Career Promotion Behaviors Of Family And Consumer Sciences Teachers, Sally E. Arnett-Hartwick
Online Journal for Workforce Education and Development
Objective: The purpose of the study was to determine secondary family and consumer sciences (FCS) teachers self-career promotion behaviors to their students. Background: Research has confirmed that secondary FCS teachers are the best source of recruitment for the profession however there is a lack of knowledge of their self-career promotion behaviors to students. In other words, do they know they are marketers for the profession? Method: A qualitative research design with an online survey method was used for this study. Of the 152 Illinois Family and Consumer Sciences Teacher Association members, 94 (62%) completed the questionnaire. The data was …
What Factors Influence Catholic Parents’ Choice Of School(S) For Their Child(Ren)?, Andrea R. Aiello
What Factors Influence Catholic Parents’ Choice Of School(S) For Their Child(Ren)?, Andrea R. Aiello
Teacher Education, Educational Leadership & Policy ETDs
In 1965, the American Catholic school system had 5.66 million students, 13,296 schools and educated nearly 13% of all school-aged children. Fifty years later, Catholic school enrollments had fallen to approximately 1.93 million and a total of 6,250 schools, while more than 17% of the students enrolled in Catholic schools identified as non-Catholic. Although there appear to be several positive points of difference for selecting Catholic schools, nevertheless families are making other choices. In this exploratory study, I endeavored to understand the demographic characteristics, attitudes toward education as well as more general motivations of American Catholic parents, with a special …
Marketing Strategies For Increasing Latino Enrollment In Higher Education, Melissa Rocio Gomez De La Fuente
Marketing Strategies For Increasing Latino Enrollment In Higher Education, Melissa Rocio Gomez De La Fuente
Walden Dissertations and Doctoral Studies
Many leaders of higher education institutions in the United States face changes in student demographics, tightened regulatory environments, and reduced state funding. University leaders have an opportunity to leverage targeted marketing strategies in order to increase their institutions' market share in the Latino student segment. The purpose of this study was to explore the strategies that some university leaders use to increase Latino student enrollment in higher education programs. The marketing mix and the Ps of marketing theory comprised the study's conceptual framework. Semistructured interviews were conducted with 3 marketing experts from the higher education sector, who were selected by …
Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson
Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson
eCULTURE
Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …
Old Ideas In New Skins: Examining Discourses Of Diversity On The Websites Of 10 Urban-Serving Universities, Simone Smith
Old Ideas In New Skins: Examining Discourses Of Diversity On The Websites Of 10 Urban-Serving Universities, Simone Smith
Theses and Dissertations
Deficit discourse, the idea that minorities "lack" intellectually, runs through current ideas about diversity in higher education. Diversity is viewed as a policy that helps the deficient. Recent litigation about diversity, Fisher v. University of Texas (2013), embodied the alignment of deficit and diversity. This study examined portrayals, visual and textual, of diversity on the websites of ten urban-serving universities, using a method of critical discourse analysis and a lens of critical race theory, to uncover the ways they defined diversity and if notions of deficit were attached. This study also addressed the ways these universities, a part of the …
The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D.
The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D.
International Journal for Business Education
Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.
Improving Enrollment In The Construction Management Graduate Program Through Students’ Perspectives, Mouloud Messaoudi
Improving Enrollment In The Construction Management Graduate Program Through Students’ Perspectives, Mouloud Messaoudi
Master of Technology Management Plan II Graduate Projects
Low enrollment and the decrease in graduation and retention rates are challenges facing the growth of the Master’s in Technology Management – Construction Management (MTM-CM) program at BGSU. In addition, the competition between the universities to enroll and retain more in-state, out-of-state, and international students is aggressive. There is a need for a revaluation for the MTM-CM program in order to attract more students in the future. This study is a necessary step to know what the MTM-CM students think about the product delivered to them at BGSU. There was no prior study investigating the satisfaction level of the construction …