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Full-Text Articles in Education
Runner Identity And Sponsorship: Evaluating The Rock ‘N’ Roll Marathon, Nancy L. Lough, Jennifer Pharr, Jason O. Owen
Runner Identity And Sponsorship: Evaluating The Rock ‘N’ Roll Marathon, Nancy L. Lough, Jennifer Pharr, Jason O. Owen
Environmental & Occupational Health Faculty Publications
The economic value of participation sport has been reported to eclipse spectator sport significantly. However, scholars have acknowledged the relative lack of research on this important segment of the sport market. The purpose of this study was to analyze the relationship between runner identity and race sponsor effectiveness. Surveys were sent to participants in the Las Vegas Rock ‘n’ Roll Marathon. The survey was constructed to measure runner identity, and sponsor effectiveness as interpreted through rates of recognition, recall and purchase intention. Runners were divided into three groups based on their runner identity score. Of the predictive variables, only runner …
Inside Unlv, Shane Bevell, Mamie Peers, David Ashley, Diane Russell, Michelle Mouton, Grace Russell
Inside Unlv, Shane Bevell, Mamie Peers, David Ashley, Diane Russell, Michelle Mouton, Grace Russell
Inside UNLV
No abstract provided.
Unlv Magazine, Cate Weeks, Erin O'Donnell, Shane Bevell, Barbara Cloud, Joy Drohan, Adam Baer, Holly Ivy De Vore, Gian Galassi, Eric Leake
Unlv Magazine, Cate Weeks, Erin O'Donnell, Shane Bevell, Barbara Cloud, Joy Drohan, Adam Baer, Holly Ivy De Vore, Gian Galassi, Eric Leake
UNLV Magazine
No abstract provided.
Inside Unlv, Diane Russell, Shane Bevell, David Ashley, Cate Weeks, Jennifer Lawson
Inside Unlv, Diane Russell, Shane Bevell, David Ashley, Cate Weeks, Jennifer Lawson
Inside UNLV
No abstract provided.
Unlv Magazine, Carol C. Harter, Karen Sharp, Gian Galassi, Tony Allen, Jennifer Lawson, Shane Bevell, Lori Bachand, Regina Vaccari, Pete Codella, Cate Weeks, Erin O'Donnell, Diane Russell, Phil Hagen
Unlv Magazine, Carol C. Harter, Karen Sharp, Gian Galassi, Tony Allen, Jennifer Lawson, Shane Bevell, Lori Bachand, Regina Vaccari, Pete Codella, Cate Weeks, Erin O'Donnell, Diane Russell, Phil Hagen
UNLV Magazine
No abstract provided.
Inside Unlv, Diane Russell
Inside Unlv, Diane Russell, Betty Biodgett, Cate Weeks
Inside Unlv, Diane Russell, Betty Biodgett, Cate Weeks
Inside UNLV
No abstract provided.
Inside Unlv, Diane Russell, Betty Blodgett, Kevin Force, Jennifer Vaughan, Cate Weeks, Jonathan Paver
Inside Unlv, Diane Russell, Betty Blodgett, Kevin Force, Jennifer Vaughan, Cate Weeks, Jonathan Paver
Inside UNLV
No abstract provided.
Inside Unlv, Andy Grossman, Mark Wallington, Dave Phillips
Inside Unlv, Andy Grossman, Mark Wallington, Dave Phillips
Inside UNLV
No abstract provided.