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Perceptions Of Trust: Communicating Climate Change To Cattle Producers, Ricky W. Telg, Lisa Lundy, Cassie Wandersee, Saqib Mukhtar, David Smith, Phillip Stokes
Perceptions Of Trust: Communicating Climate Change To Cattle Producers, Ricky W. Telg, Lisa Lundy, Cassie Wandersee, Saqib Mukhtar, David Smith, Phillip Stokes
Journal of Applied Communications
The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA) grant, took place in October 2016 in Denver, Colorado, for Extension and Natural Resources Conservation Service (NRCS) representatives in the Southwest and Mountain West who work extensively with cattle producers. The purpose of this study was to identify how Extension agents and NRCS personnel in this workshop viewed the issue of “trust,” as it relates to communicating the topic of climate change to cattle producers. Three …