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Full-Text Articles in Education

Connections With The Current Generation Of College Students Using Digital Marketing Practices, Michael Galindo Dec 2016

Connections With The Current Generation Of College Students Using Digital Marketing Practices, Michael Galindo

Dissertations, Masters Theses, Capstones, and Culminating Projects

Higher education professionals in college and university admissions utilize various forms of communication in enrolling their fall class. The problem with the digital generation, also known as the Millennials, is that students have disconnected from the personal touch - the connection that is established between the student, their admissions counselor and the institution. Often it is found that this connection helps prospective students find that perfect fit in selecting a college.

This study identifies several technological approaches and evaluates their effectiveness in undergraduate admissions recruitment. A review of the literature revealed that recent technological advances such as social media, personal …


Identifying Supports For Parents Of Children With Autism Spectrum Disorder, Sarah Rushworth May 2016

Identifying Supports For Parents Of Children With Autism Spectrum Disorder, Sarah Rushworth

Dissertations, Masters Theses, Capstones, and Culminating Projects

Children with Autism Spectrum Disorder (ASD) lack social and communication skills, leading to challenging behaviors. This impacts family functioning and can lead to parents being isolated and feeling stressed (Russa, Matthews, & Owen-DeSchryver, 2014). The parents of these children must learn how to handle the challenges that come along with the disorder. Parents of children with ASD need to have more supports in place to feel more supported (Nealy, O’Hare, Powers, & Swick, 2012). The literature revealed that the programs implemented today focus mainly on the child outcomes, lacking focus on parent needs (Samadi, McConkey, & Kelly, 2012). Parents find …