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An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

Association of Marketing Theory and Practice Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …

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Transgender And Gender Non-Conforming College Students’ Challenges, Supports, And Successes: An Interpretative Phenomenological Analysis, Jennifer R. Curry, Imre Csaszar, Tiffany Shierling

Georgia Journal of College Student Affairs

We report findings from an interpretative phenomenological analysis (IPA) study of transgender and gender non-conforming (TGNC) participants’ perceptions of their on-campus experiences. Participants reported their lived experiences of campus culture in the Deep South. The data was viewed through a minority stress framework. Four major themes emerged: a) supports for students; b) barriers for students; c) undergoing personal change; and d) influencing systemic change.

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Three's Company: Collaborative Instructional Design On A Librarian-Instructor Team, Brittany L. O'Neill, Allen Leblanc, Deirdre Larsen

Georgia International Conference on Information Literacy

This session will describe a unique collaboration that resulted in development of a strategic research assignment design supported by relevant information literacy sessions. This effort stems from an existing relationship between research librarians and an instructor who was previously a graduate assistant in Research & Instruction Services and became an instructor of a general education course in Communication Sciences and Disorders. Through this collective, a synergistic arrangement developed where librarians contribute to research assignment design and the instructor contributes to developing the information literacy sessions to prepare students for finding, evaluating, and understanding relevant scholarly articles early in their college …

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The Rise In Use Of Emotional Support Animals By College Students: The Impact Of Parenting Styles, Misty G. Smith, Samantha Ballard, Jill Willis

Georgia Journal of College Student Affairs

As the generational context of higher education shifts, a rise of Emotional Support Animals (ESA) and mental health concerns are present for students on college campuses. While previous studies have aimed to address the relevancy and controversy of ESAs in higher education as well as their effectiveness in supporting individuals, less research has explored underlying factors that contribute to the use of an ESA. The purpose of this study was to explore the parenting behaviors of parents/caregivers of students with ESAs in comparison to parents/caregivers of students without ESAs. An embedded mixed methods design was used. Participants completed the Parenting …

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Intentional Leadership For More Just Experiences: Supporting Black Males On College Campuses, John D. Egan

Georgia Journal of College Student Affairs

This essay explores the unjust experiences of Black males and minority faculty on college campuses that perpetuate inequality in higher education. The literature shows Black male undergraduates experienced both overt racism and more subtle insults on some college campuses, which serve as a barrier to integration into the college system. This essay also connects the underrepresentation of minority faculty as a contributing factor to the climate that inhibits the integration of Black male students into the college system. Through intentional leadership, educators should create or support existing Black male initiative programs on their campuses as this evidence-based practice contributes to …

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“Partnering To Understand Undergraduate Research And Writing Longitudinally”, Donna Scheidt, Cara Kozma, Holly Middleton, Kathy Shields

Georgia International Conference on Information Literacy

In her longitudinal case study of a single undergraduate, College Writing and Beyond (2007), Anne Beaufort investigates several knowledge domains contributing to students’ development as writers. As a team of librarians and writing faculty in research and teaching partnership, we hope to build on Beaufort’s work by examining and elaborating the role of research with respect to writing development by sharing findings from our own longitudinal study of undergraduates’ development as writer-researchers. Specifically, we are interested in the ways in which undergraduates’ research interfaces with their writing practices as they advance through their general education coursework and various disciplines. How …

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Information Literacy And Political Efficacy: Assessing The Correlation, Maria Albo, Julie Higbee

Georgia International Conference on Information Literacy

See presentation description.

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