Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences

PDF

2013

Sponsorship

Articles 1 - 2 of 2

Full-Text Articles in Education

Views Of Children And Parents On Limiting Unhealthy Food, Drink And Alcohol Sponsorship Of Elite And Children's Sports, Bridget Kelly, Louise Baur, Adrian Bauman, Lesley King, Kathy Chapman, Ben Smith Jan 2013

Views Of Children And Parents On Limiting Unhealthy Food, Drink And Alcohol Sponsorship Of Elite And Children's Sports, Bridget Kelly, Louise Baur, Adrian Bauman, Lesley King, Kathy Chapman, Ben Smith

Faculty of Social Sciences - Papers (Archive)

Objective To determine parents' and children's attitudes towards food, beverage and alcohol sponsorship of elite and children's sports and the acceptability of policies and alternative funding models to limit this sponsorship. Design Telephone surveys were conducted with parents in February-May 2011. One child from each household was invited to complete an online survey. Surveys assessed parents' perceptions about the influence of sponsorship on children and support for limiting sponsorship, and children's awareness of and attitudes towards sponsors. Setting Randomly sampled households in New South Wales, Australia. Subjects Parents (n 825) and children aged 10-16 years (n 243). Results Three-quarters of …


Building Solutions To Protect Children From Unhealthy Food And Drink Sport Sponsorship, Bridget Kelly, Kathy Chapman, Louise A. Baur, Adrian E. Bauman, Lesley King, Ben J. Smith Jan 2013

Building Solutions To Protect Children From Unhealthy Food And Drink Sport Sponsorship, Bridget Kelly, Kathy Chapman, Louise A. Baur, Adrian E. Bauman, Lesley King, Ben J. Smith

Faculty of Social Sciences - Papers (Archive)

In Australia, and indeed across the world, the proportion of children who are overweight or obese is increasing. Almost one-quarter of school-aged children are now overweight or obese. While the causes of obesity are complex and many, children's exposure to high levels of unhealthy food marketing is one factor that affects the food and drinks that children like, ask for, buy and consume. Extensive research evidence has found that, in general, children are exposed to high levels of food marketing, most of which is for unhealthy or high fat, sugar and/or salt food and drinks. The most commonly advertised foods …