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Supply Means Supply - What Does 'Supply' Mean? Consumer Responses To A Campaign Targeting Secondary Supply Of Alcohol To Teenagers, Sandra C. Jones, Laura Robinson, Heidi Gilchrist, Lance Barrie
Supply Means Supply - What Does 'Supply' Mean? Consumer Responses To A Campaign Targeting Secondary Supply Of Alcohol To Teenagers, Sandra C. Jones, Laura Robinson, Heidi Gilchrist, Lance Barrie
Sandra Jones
A significant factor contributing to the problem of underage drinking is the 'secondary supply' of alcohol to minors. Secondary supply by parents for consumption in private settings is legal in most states of Australia including NSW. The NSW Police Force, in partnership with the Central Coast Health Promotion Unit, developed a community-based intervention to address the issue of secondary supply of alcohol to minors ('Supply Means Supply'). This paper reports on a series of focus groups to examine in more depth the drivers of attitudes towards secondary supply to minors, and to assess responses to the Supply Means Supply campaign …
Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Sandra Jones
This conceptual paper provides a rationale for combining health behaviour theory with a social marketing framework in order to develop a community-level asthma campaign for adults aged 55 years and older. The prevalence of asthma in older adults in Australia is approximately 10%, higher than in many other countries, and asthma mortality increases with age. In addition, older adults' perceptions of asthma causes and treatments are often inaccurate. Many older adults believe that asthma is a childhood disease and that the effects of the condition are relatively minor and would not impact on daily life. In order to address these …