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Full-Text Articles in Education

Immunization Communication In ‘Mister Rogers’ Neighborhood’: Inoculation Theory, Health Messaging, And Children’S Entertainment Television, Josh Compton, Alicia Mason Apr 2021

Immunization Communication In ‘Mister Rogers’ Neighborhood’: Inoculation Theory, Health Messaging, And Children’S Entertainment Television, Josh Compton, Alicia Mason

Faculty Submissions

Entertainment education research has shown that television programs can communicate important health information to television viewers. Much of this research focuses on mass media effects (e.g., behavioral intention of viewers, post-viewing; attitudinal change, post-viewing). Less is known about the rhetorical strategies employed in such messaging. We review para-social and para-proxemics literature to describe the viewing context and then offer a detailed rhetorical analysis of immunization messaging on the children’s television program, “Mister Rogers’ Neighborhood,” arguing that, aptly, Fred Rogers’ rhetorical framing mirrored that of the inoculation theory of resistance to influence, presenting “weak” challenges to his young viewers to help …


Does Nonbinding Commitment Promote Children’S Cooperation In A Social Dilemma?, Laurent Prétôt, Katherine Mcauliffe Dec 2020

Does Nonbinding Commitment Promote Children’S Cooperation In A Social Dilemma?, Laurent Prétôt, Katherine Mcauliffe

Faculty Submissions

Communication is a powerful tool for promoting cooperation in adults and is considered one of the most important solutions to social dilemmas. One feature that makes communication particularly useful in cooperative contexts is that it allows people to advertise their intentions to partners. Some work suggests that adults cooperate more after making nonbinding commitments to cooperate (i.e., commitments they do not need to uphold) than when they are not allowed to communicate their intentions to their partners. However, we know little about whether nonbinding commitments play a similar role in children. We addressed this gap by testing 6- to 9-year-old …


Beyond Greening: The Challenges To Adopting Sustainability In Higher Education., Catherine Hooey, Alicia Mason, James Triplett Apr 2017

Beyond Greening: The Challenges To Adopting Sustainability In Higher Education., Catherine Hooey, Alicia Mason, James Triplett

Faculty Submissions

It is common for colleges and universities to include sustainability in their mission statements and strategic plans. On many campuses, however, sustainability is associated with green practices only, rather than the comprehensive integration of social equity, economic, and environmental principles on which the concept was founded. Here, Hooey et al examine the obstacles to the comprehensive adoption of sustainability in institutions of higher education, in general, and to suggest a conceptual framework of a sustainability culture as one most appropriate for the more effective incorporation of comprehensive practices.


Preview Reviews: Bringing The Movie Theater Experience Into The Classroom: A Viable Tool For Increasing Classroom Retention And Recall., Nakia Welch, Alicia Mason Nov 2010

Preview Reviews: Bringing The Movie Theater Experience Into The Classroom: A Viable Tool For Increasing Classroom Retention And Recall., Nakia Welch, Alicia Mason

Faculty Submissions

Preview Reviews can be used in any class, in any discipline, at any level of any size. They provide an opportunity for students to gauge their level of content knowledge in a non-graded, low-stakes activity that can be used to prime students for active learning. They are similar to the movie theater practice of integrating advertising and trivia as entertainment while audiences wait for the main event. Preview Reviews mimic