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Good Reads: Best Books For Social Entrepreneurs And Changemakers, Jay Boolkin
Good Reads: Best Books For Social Entrepreneurs And Changemakers, Jay Boolkin
Social Space
Just as professional athletes mould their bodies into lean, mean performance machines, so too is there a need for social entrepreneurs to get their brains in shape. In fact, research shows that the brain works like a muscle which grows and gets stronger as you learn—and one of the best ways to boost one’s brainpower is by reading. So if you’re an aspiring changemaker, what are some titles to add to your book list? JAY BOOLKIN reviews the literature and narrows it down to just eleven.
Encouraging The Rise Of Fan Publics: Bridging Strategy To Understand Fan Publics’ Positive Communicative Actions, Arunima Krishna, Soojin Kim
Encouraging The Rise Of Fan Publics: Bridging Strategy To Understand Fan Publics’ Positive Communicative Actions, Arunima Krishna, Soojin Kim
Research Collection Lee Kong Chian School Of Business
The identification and engagement of supportive publics or fan publics to being a part of an organization’s communication efforts and activities has very recently emerged as a key agenda among public relations scholars and practitioners. While discussions on fandom and fan activism can be found extensively in the social sciences (e.g., Lee, 2011; Parry, Jones & Wann, 2014; Millward & Poulton, 2014), public relations as a field is yet to address fans as a public of interest. A few efforts have been made to build the connections between relationship management research (e.g., Bruning, Dials, & Shirka, 2008), public relations, and …